Lexicon Charges $3,500 For $500 Blu-ray Player

By Phillip  Swann
TVPredictions.com

http://www.tvpredictions.com/lexicon011910.htm


Washington, D.C. (January 19, 2010) -- When is a $500 Blu-ray player 
worth $3,500?

When Lexicon says it is, according to the web site Audioholics, as 
reported by ZDNet.

Lexicon recently introduced the BD-30 Blu-ray player with a whopping 
price tag of $3,500. Many high-def observers wondered what made the 
player so special that the company could ask consumers to pay such a 
premium price.

Well, Audioholics.com says there is nothing at all special about the 
device. In fact, the web site opened up the box and found that its 
insides are identical to the $500 Oppo BDP-83 Blu-ray player.

The web site added that both players perform almost the same -- except 
the Oppo player might offer better sound.

For some time, companies have paid to use the inside circuitry of other 
devices and repackage it as their own. However, Lexicon's apparent 
decision to charge seven times the amount of the original would appear 
to be one for the books.

There was no word from Lexicon on its future plans for the BD-30.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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