November 17, 2010

Google TV, Usability Not Included
By DAVID POGUE
NY Times

http://www.nytimes.com/2010/11/18/technology/personaltech/18pogue.html?ref=business&pagewanted=print


Google Mail. Google Phone. Google Voice. Google News.

Holy cow. Is there any corner of our lives where Google doesn’t want a 
toehold?

Not anymore. It’s here, just in time for the holidays: Google TV!

Now, let’s be clear: you can’t swing by your local Couch-Potato Depot 
and ask for “a Google TV.” (Well, you can, but they’ll look at you 
funny.) Instead, Google TV is an operating system, based on the same 
Android software that’s inside many app phones. Google hopes that other 
companies will build it into their TV sets, Blu-ray disc players and 
set-top boxes. The point of all this is to bring Web videos to your TV set.

Now, the idea of bringing the Web to your TV is not a new idea. It’s 
been kicking around since the Internet was still in pull-ups.

But no matter how many times the industry tries to cram Web+TV down our 
throats, the masses just don’t swallow. That’s probably because when we 
sit down at the TV, we want to be passive, with brains turned off, and 
when we surf the Web, we’re in a different mind-set: more active, more 
directed.

For some reason, though, this year, the tech industry is going Web+TV 
crazy. Maybe it’s because they’re all focusing on Web video, not the 
whole Internet enchilada (e-mail, browsing and so on). Already, you can 
get services like YouTube, Netflix on demand and Amazon movies through 
set-top boxes like Apple TV, Roku, Western Digital Live Hub, TiVo 
Premiere and many others.

But Google TV wants to reopen the case for the whole Internet on your 
TV. It offers access to Web video but also has a full-blown (well, 
mostly blown) Web browser built in.

At this early stage, only three gadgets have Google TV: a 46-inch Sony 
TV (the catchy-named NSX-46GT1, $1,400) and two devices that put it on 
your existing TV, a Sony Blu-ray player (NSZ-GT1, $400) and a set-top 
box from Logitech called the Revue (steeply priced at $300). I tried out 
the Sony TV and the Logitech box.

This much is clear: Google TV may be interesting to technophiles, but 
it’s not for average people. On the great timeline of television 
history, Google TV takes an enormous step in the wrong direction: toward 
complexity.

For starters, it requires a mouse and keyboard. That’s right. For your 
TV. Hope you weren’t going for that rustic look in your TV room.

Sony’s remote control is a two-handed affair, designed like an Xbox game 
controller, with a BlackBerry-style keyboard and arrow keys that slowly, 
awkwardly move the cursor around the screen. The Logitech’s remote is, 
if you can believe it, an actual, full-size, wireless computer keyboard, 
with a trackpad and mouse clicker in the corner. (For $130, you can 
replace it with a smaller BlackBerry-style keyboard remote.)

So why do you need a keyboard? First, you need it to navigate Chrome, 
Google’s Web browser.

Second, you need the keyboard for Google TV’s star feature: Search. When 
you press Search on the keyboard, you can type in a show or subject 
—“taylor swift,” say, or “modern family.” You’re instantly rewarded with 
a master list of TV shows, Web videos (from all different Web sites) and 
even apps (more on apps in a moment) that match your query. Just scroll, 
click and play.

You can even search for and then change channels by typing, for example, 
“MSNBC” or “CNN.” Nice.

Unfortunately, the search function is unpredictable. Sometimes, it 
searches all TV, Web and apps. Other times, it just opens the address 
bar of the Web browser, so that you wind up searching the whole Web 
instead of just videos. In still other situations, it searches only the 
program you’re using (the Twitter app, for example).

That’s a little confusing. So is the Dual View button, which puts your 
current TV show into a picture-in-picture inset, so you can surf the Web 
and watch your show simultaneously.

Fine. But you can’t move or resize the inset, which is a problem when 
it’s covering up, say, the Send or O.K. button of some Web site or 
dialogue box. And when you’re not watching TV, the Dual View button does 
nothing at all. (Shouldn’t it create a TV inset whether you’re watching 
TV or not?)

On the main menu, quick: what’s the difference between Bookmarks and the 
Queue? What’s the difference between Applications and Spotlights? All of 
them look the same: labeled icons.

It’s all customizable, unfamiliar and mostly baffling, and you don’t get 
a single page of instructions. (I learned how to use Google TV by 
shooting a fusillade of questions to the Google P.R. people — an option 
I’m guessing won’t be open to you.)

So what are TV apps? Apparently, they’re like Web pages with video. For 
example, the CNBC app shows the live CNBC broadcast with a list of 
stocks on the right side.

So far, there are only a handful of apps, all installed by Google, like 
CNBC, Pandora, Netflix and an N.B.A. app. Google says that the real fun 
won’t begin until next year, when it will let programmers write TV apps, 
just the way they do now for Android phones.

There’s a What’s On list of TV shows that are on right now. But 
otherwise, there’s no TV guide, except for the TV listings channel that 
your cable company already provides.

The problem with Google’s open approach, of course, is that it breeds 
inconsistency and chaos. The Logitech Revue, for example, feels so much 
faster and better designed than the Sony. Once I told it I had a TiVo, 
for example, its keyboard could miraculously control all the TiVo functions.

On the Sony remote, why are the Home, Menu, Back and Dual View buttons 
on a ring, as if they’re somehow related? Why are there two O.K. buttons 
— one inside that ring, one inside the arrow-buttons ring — and each 
works only sometimes?

So much of Google TV and what it offers reflects its infant status. For 
example, you can buy movies from Amazon’s movie service, but not in high 
definition.

Another example: In an app called Clicker, the very first offering was a 
David Letterman Top 10 list — but trying to play it produced only an 
error message: “The video you have requested is not available on this 
device.”

That’s because every major TV network, as well as Hulu.com, has blocked 
Google TV so that you can’t see shows from its Web site. It doesn’t make 
a whole lot of sense — do they want viewers, or don’t they? In any case, 
that still doesn’t explain why Google TV lists shows it can’t play.

There’s not much integration, either. You can use the Search command to 
find a certain show, but if you want to record it, you have to exit 
Google TV and program it into your video recorder manually. (The 
exception: If you have Dish satellite, then you can click Record right 
in the list of search results.)

But even if Google TV one day becomes more refined, the central problem 
remains: on the Web, videos routinely freeze, stutter, take forever to 
load or show “missing plug-in” error messages. We’re used to that. We 
have low expectations — on the Web.

But do we really want to pay hundreds of dollars to bring this sort of 
flakiness to our TV sets?

It will probably take a long time, and a lot more refinement, before 
Google TV is attractive to anyone besides tech-heads — especially when, 
for only $60, you can get most of the same stuff (Netflix, Amazon on 
demand, Pandora, Major League Baseball, apps) on a Roku box.

But don’t worry for Google. There’s plenty of world left for it to 
conquer. Here’s looking forward to Google Car, Google Bank, Google 
Microwave.

-- 
========================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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