For Shoppers, a TV Guide

By ROY FURCHGOTT
December 29, 2010

WHEN most people buy a television, they measure the wall where they 
want to put it and then pick the largest screen that will fit. That 
is exactly the right way to buy a big TV, but it misses the point if 
you want the right TV.

The good news is that picture quality has improved radically in the 
last five years, even as prices have plummeted. The bad news: there 
are a bewildering number of specifications and features to consider. 
Many of them will matter only to hard-core videophiles, but some are 
critical to everyone.

One of the basic features is the type of set. Although projection and 
tube televisions are still available, most people choose either a 
plasma set or one of the two types of LCD televisions.

Most of the professional installers I consulted prefer plasma 
televisions. And if you want a flat-screen model that is wider than 
50 inches, there are few other choices.

The installers say that plasma sets have the smoothest motion, the 
truest blacks - more on that later - and are more easily watched from 
side angles than the LCD variety. Moreover, "plasma is generally 
cheaper," said Shawn G. DuBravac, the director of research for the 
Consumer Electronics Association.

But plasmas also use more energy than LCD sets - making them more 
expensive to run - and LCD sets can work better in bright rooms 
because they have higher bright settings than plasmas. "The 
electricity cost of powering the TV, even for the largest models, 
amounts to less than $2 a week," Mr. DuBravac said. "That's if you 
watch TV five hours a day, seven days a week." The cost may not 
bother every customer.

There are also big differences among LCD sets. One technical 
distinction is that older LCD sets are backlighted by a fluorescent 
lamp, while the newer ones, called "LED LCDs," are lighted by 
hundreds of LEDs. These models can be brighter and have a higher 
contrast than their older cousins, and they are thinner, too - less 
than an inch compared with three or so inches.

...

http://www.nytimes.com/2010/12/30/garden/30hometech.html


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