Apple Tweaks Its 'We're Safe' Message and Antivirus Makers Take Notice

By NICOLE PERLROTH
JUNE 25, 2012

It was a subtle tweak, but it didn't go unnoticed by antivirus 
software makers for long.

In big bold letters on its Web site, Apple had bragged for years that 
its Mac computer "Doesn't get PC viruses." Then, two weeks ago, the 
company tweaked that wording to read simply: "Built to be safe."

The modification was immediately called out by antivirus companies 
who said the language tweak was an official admission by Apple that 
its computers were no longer safe from the kind of hacker attacks 
common to PCs running Microsoft Windows.

...

http://bits.blogs.nytimes.com/2012/06/25/apple-tweaks-its-were-safe-message-and-antivirus-makers-take-notice/

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