When the Network Effect Goes Into Reverse

By JAMES B. STEWART
August 17, 2012

With battered Facebook shares closing Friday at just over half their 
offering price in May, no one's talking anymore about a social media 
"bubble."

Just a year ago, social media seemed the next big thing. With 
dizzying user growth at Twitter, Zynga and especially Facebook, 
investors were euphoric about Internet sites that connected people 
with shared interests and experiences, seemingly the perfect media 
for targeted advertising.

The professional networking and job search site LinkedIn was first to 
test the public's appetite when it went public in May 2011. Its 
shares more than doubled to close at $94.25 after trading as high as 
$122.70 that first day.

Early investors were understandably giddy, but others, like the 
former Treasury secretary Lawrence H. Summers, sounded a cautionary 
note. "Who could have imagined that the concern with respect to any 
American financial asset, just two years after the crisis, would be a 
bubble?" Mr. Summers asked at the time. Over the last year, Internet 
companies like Groupon, Zynga and Yelp made their public debuts. 
Facebook followed in May at $38 a share, instantly giving the newly 
minted public company a valuation of nearly $105 billion. Since then, 
euphoria has given way to mounting anxiety.

Facebook hasn't closed above $38 since. The initial offering was 
widely deemed a debacle both for trading glitches and for the need 
for underwriters to prop up the stock.

The shares' subsequent decline accelerated after the company's first 
earnings report as a public company late last month dashed investors' 
hopes for torrid growth.

This week was the end of the lockup period, which barred insiders 
from immediately selling their shares, and Facebook shares hit a new 
low, slumping to $19.05.

Other Internet companies have fared even worse.

...

http://www.nytimes.com/2012/08/18/business/Sites-Like-Groupon-and-Facebook-Disappoint-Investors.html

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