HarperCollins reaches deal to lower e-book prices

Sep 11, 2012  8:52 PM (ET)

By HILLEL ITALIE
Associated Press



NEW YORK (AP) - A new and uncertain era of e-book prices has begun.

HarperCollins Publishers announced Tuesday that it has reached new price 
agreements with sellers that conform to a settlement with the Justice 
Department over allegations that five publishers and Apple colluded to 
set prices for e-books. Such new works as Michael Chabon's "Telegraph 
Avenue" now can be purchased on Amazon.com for $9.99, a price publishers 
and rival booksellers fear will give Amazon dominant control of the 
e-market.

Simon & Schuster and Hachette Book Group also settled, but as of Tuesday 
afternoon e-prices for such fall books from those publishers as Bob 
Woodward's "The Price of Politics" and Tom Wolfe's "Back to Blood" were 
selling for $14.99. A spokesman for Simon & Schuster declined comment, 
while Hachette issued a statement saying it was "engaged in productive 
discussions with e-book distribution agents."

Apple and two other publishers, Penguin Group (USA) and Macmillan, 
declined to settle and a trial is expected next June.

The settlement was announced in April, when the Justice Department filed 
suit, and was approved last week by a federal judge in New York. The 
legal action stems from agreements reached between major publishers and 
Apple in 2010 that allowed publishers to set their own prices for 
e-books, an effort to counter Amazon's deep discounts of best sellers. 
Over the past two years, Amazon's e-share is widely believed to have 
dropped from around 90 percent to around 60 percent, with Barnes & 
Noble.com's rising to 25 percent.

E-books are believed to comprise around 25-30 percent of total sales, 
exponentially higher than four to five years ago. But growth has slowed 
over the past year, and reasons cited vary from the higher prices 
charged under the Apple agreements to a general maturation of the 
e-market, with the most avid e-book readers already accounted for.

With no definitive resolution expected soon, publishers and booksellers 
face a complicated time of possible price wars or periods when books may 
become unavailable during the busy fall season, depending how quickly 
new agreements are signed. Barnes & Noble.com and other online retailers 
may feel pressure to cut their prices as deeply as Amazon.com. And 
Random House Inc., which agreed to a similar sales model as 
HarperCollins and others but is not involved in the legal action, may 
find itself charging several dollars more for popular e-books than its 
competitors charge

Prices for new HarperCollins books differed from seller to seller as of 
Tuesday afternoon. Chabon's "Telegraph Avenue" cost $12.59 on Barnes & 
Noble's Nook and $9.99 on Apple's iBookstore. Molly Ringwald's "When It 
Happens to You" was $9.74 on Amazon, $12.99 on Barnes & Noble and $9.99 
on Apple.

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