September 12, 2012, 7:02 pm

After ‘Today’ Criticism, NBC News Chief Apologies to Affiliates
By BILL CARTER
NY Times

http://mediadecoder.blogs.nytimes.com/2012/09/12/after-today-criticism-nbc-news-chief-apologies-to-affiliates/


As it promised, NBC did not apologize on the air Wednesday for its 
decision not to observe a moment of silence during the "Today" show on 
Sept. 11.

But Steve Capus, the president of NBC News, did send out a message to 
the managers of NBC's affiliated stations Wednesday, which acknowledged 
that they had been hit with a storm of criticism from their viewers over 
the decision - and apologized for putting the stations through that.

The incident received wide coverage Tuesday, mainly because "Today" was 
the only one of the three network morning shows not to participate in 
the moment of silence in memory of those who died on 9/11, but also 
because "Today" happened to be in the midst of a segment that seemed to 
invite ridicule: an interview with Kris Jenner, the matriarch of the 
tabloid-darling Kardashian clan, who was discussing her breast augmentation.

Mr. Capus sent his memo to NBC Affiliate Corporation Group executives, 
and began by citing the extensive coverage "Today" provided Wednesday to 
the attacks on the American embassies in Libya and Egypt. Then he added: 
"Yesterday, we made an editorial call resulting in the Sept, 11 moment 
of silence not being seen. While we dedicated a substantial amount of 
airtime to anniversary events, we still touched a nerve with many of 
your viewers and for that we apologize."

NBC's position on Tuesday had been that "Today" did not routinely 
observe the 9/11 moment of silence, and in fact had included it only 
once - on the 10-year anniversary last year - since 2006.

One NBC executive, who did not want to be identified because the network 
was seeking to move past the incident, said that the memo to the 
affiliate executives did not represent a contradiction in NBC's position 
on not apologizing for the decision.

It was, rather, an effort to acknowledge that the stations had been 
subjected to criticism over a decision made by the network, the 
executive said, and that was what warranted the apology.

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