New Orleans Residents Now Turn To TV For Local News

by Erik Sass
MediaPost.com

Oct 5, 2012, 12:55 PM

http://www.mediapost.com/publications/article/184629/new-orleans-residents-now-turn-to-tv-for-local-new.html


Where do people go for local news when there’s no newspaper (or less 
newspaper than before)? TV and the Internet are the big winners, judging 
by a survey of New Orleans residents by Louisiana State University’s 
Public Policy Research Lab.

TV won by a considerable margin, with 76% of New Orleans residents 
saying local TV news will be their first choice now that the New Orleans 
Times-Picayune is moving from a daily publication schedule to three days 
a week, followed by 44% who said they’ll turn to the Internet, according 
to the survey, which allowed multiple responses.

Just 40% said they will continue reading the Times-Picayune for local 
news. Asked to choose their favorite local news source overall 
(exclusive of other choices) 44.5% said TV, 22.9% said newspapers, and 
18.8% chose the Internet.

Asked their favorite source of national news, 38.9% chose TV and 24.7% 
chose the Internet, while just 7% said local newspapers, and 4.1% said 
national newspapers. TV also led in terms of trustworthiness, with 46.1% 
saying local TV news is the most trustworthy, compared to just 26.9% for 
newspapers.

Most New Orleans residents (82%) are aware that the Times-Picayune is 
moving from daily publication to three days a week, although the 
proportion varies by educational attainment, with 95% of respondents 
with a college degree expressing awareness of that fact, compared to 75% 
of those with only a high school degree.

Awareness of the schedule change also varied by age, with just 41% of 
the 18-24 cohort expressing awareness, compared to 74% of the 25-34 
cohort, and over 90% for respondents 35+.

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