Nov 15, 2012 - 11:56AM

News Corp and Yankees set to play ball, raise TV bills

By Jeff John Roberts
PaidContent.org

http://paidcontent.org/2012/11/15/news-corp-and-yankees-set-to-play-ball-raise-tv-bills/


News Corp is about to acquire a 40 percent in YES, the network that 
distributes Yankees games. The deal is likely to result in cable cost 
hikes and prove once again how the price of live sports will keep going 
up in the age of cord-cutting.
Yankee stadium

Poor Yankees fans. The mighty Bronx Bombers have become a squad of 
overpaid geriatric chokers led by a hobbled captain. Now, fans can 
expect to pay more to watch this mess.

Reports say media giant News Corp is about to acquire a 40% stake in the 
YES Network, a group of stations partly owned by the Yankees that pipe 
the team’s games into about 15 million homes in the Northeast. The deal, 
set to conclude on Friday, is expected to result in YES hiking the $2.99 
month fee it currently charges cable and satellite providers to 
distribute the channel. News Corp’s role will also provide leverage to 
demand more money because the company owns a group of regional Fox 
Sports channels that it can offer (or withhold) as part of negotiations.

The YES deal shows again how live sports are becoming evermore value in 
the age of fragmented audiences and cord-cutting. As The Verge reported 
yesterday, sports leagues and ESPN have the power to distribute the 
games online and to mobile devices but have few incentives to do so 
because of the lucrative cable market.

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George Antunes          Voice (713) 743-3923
Associate Professor     Fax   (713) 743-3927
Political Science       Mail: antunes at uh dot edu
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