Following a Herd of Bulls on Apple

By JAMES B. STEWART
February 8, 2013

Last September, Apple shares hit a record $705. And to the 
overwhelming majority of Wall Street analysts, that meant one thing: 
buy.

By November, with Apple stock in the midst of a precipitous decline, 
they were still bullish. Fifty of 57 analysts rated it a buy or 
strong buy; only two rated it a sell. Apple shares continued their 
plunge, and this week were trading at just over $450, down 36 percent 
from their peak.

How could professional analysts have gotten it so wrong?

It wasn't supposed to be this way. A decade ago, Congressional 
hearings and an investigation by Eliot Spitzer, then the New York 
attorney general, exposed a maze of conflicts of interest afflicting 
Wall Street research. There were some notorious examples of analysts 
who curried favor with investment banking clients and potential 
clients by producing favorable research, and then were paid huge 
bonuses out of investment banking fees. Many investors and regulators 
blamed analysts' overly bullish forecasts for helping to inflate the 
dot-com bubble that burst in 2000.

After a global settlement of Mr. Spitzer's investigation by major 
investment banks and the Sarbanes-Oxley reform legislation in 2002, 
investment banking and research operations were segregated. Conflicts 
had to be disclosed, and research and analyst pay was detached from 
investment banking revenues, among other measures.

These reforms seem to have worked - but only up to a point. Other 
conflicts have come to the fore, especially at large brokerage firms 
and investment banks. And studies have shown that analysts are prone 
to other influences - like following the herd - that can undermine 
their judgments. "The reforms didn't necessarily make analysts better 
at their jobs," said Stuart C. Gilson, a professor of finance at 
Harvard Business School.

It may be no coincidence that the only analyst who even came close to 
calling the peak in Apple's stock runs his own firm and is 
compensated based on the accuracy of his calls. Carlo R. Besenius, 
founder and chief executive of Creative Global Investments, 
downgraded Apple to sell last Oct. 3, with shares trading at $685. In 
December, he lowered his price target to $420, and this week he told 
me he may drop it even further, to $320.

...

http://www.nytimes.com/2013/02/09/business/following-a-herd-of-bulls-on-apples-stock.html


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