John E. Karlin, Who Led the Way to All-Digit Dialing, Dies at 94

By MARGALIT FOX
February 8, 2013

A generation ago, when the poetry of PEnnsylvania and BUtterfield was 
about to give way to telephone numbers in unpoetic strings, a 
critical question arose: Would people be able to remember all seven 
digits long enough to dial them?

And when, not long afterward, the dial gave way to push buttons, new 
questions arose: round buttons, or square? How big should they be? 
Most crucially, how should they be arrayed? In a circle? A rectangle? 
An arc?

For decades after World War II, these questions were studied by a 
group of social scientists and engineers in New Jersey led by one 
man, a Bell Labs industrial psychologist named John E. Karlin.

By all accounts a modest man despite his variegated accomplishments 
(he had a doctorate in mathematical psychology, was trained in 
electrical engineering and had been a professional violinist), Mr. 
Karlin, who died on Jan. 28, at 94, was virtually unknown to the 
general public.

But his research, along with that of his subordinates, quietly yet 
emphatically defined the experience of using the telephone in the 
mid-20th century and afterward, from ushering in all-digit dialing to 
casting the shape of the keypad on touch-tone phones. And that 
keypad, in turn, would inform the design of a spate of other everyday 
objects.

It is not so much that Mr. Karlin trained midcentury Americans how to 
use the telephone. It is, rather, that by studying the psychological 
capabilities and limitations of ordinary people, he trained the 
telephone, then a rapidly proliferating but still fairly novel 
technology, to assume optimal form for use by midcentury Americans.

...

http://www.nytimes.com/2013/02/09/business/john-e-karlin-who-led-the-way-to-all-digit-dialing-dies-at-94.html


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