'Game of Thrones' Takes a Trailer of Its New Season to Imax

By EMILY STEEL
JAN. 6, 2015

The dragons, dire wolves, White Walkers and power-hungry political 
factions in HBO's fantasy epic "Game of Thrones" will invade movie 
theaters later this month - on the big, big screen. An exclusive 
trailer for the coming season along with the final two episodes of 
the previous season will be shown in 150 Imax theaters across the 
country.

The critically acclaimed drama about rival dynasties in a 
medieval-like world will be the first television series ever to 
appear on Imax screens. Tickets for the engagement, which will run 
for one week from Jan. 23 to 29, will go on sale "in the coming days."

The move signals a continued blurring of the lines among media 
platforms, where digital videos, television series and films stream 
across a proliferation of screens, from tiny mobile phones to movie 
theaters. It also shows the extent to which media companies are 
trying to turn their blockbuster hits into mega events, as drawing 
mass audiences becomes increasingly rare.

...

http://www.nytimes.com/2015/01/06/business/game-of-thrones-takes-a-trailer-of-its-new-season-to-imax.html


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