http://www.businessweek.com/articles/2015-01-07/wet-seal-employees-say-company-layoffs-were-a-surprise

On Jan. 2, employees at the Wet Seal store in Gulfport, Miss., received a large 
package in the mail. “It was wrapped in green bubble wrap, and it said ‘Store 
Project’ on it,” says Sonya, 38, the store’s assistant manager, who’s been with 
the company for a year and a half. When employees opened the package, they 
found instructions to pack their iPods, registers, music player, and credit 
card scanners into the box by the following Wednesday, Jan. 7.

“I thought, how do we function as a business if we’ve packed up our credit card 
scanners?” says Sonya. The Gulfport Wet Seal hadn’t been getting as many new 
inventory shipments recently, but Sonya says the company had told her that was 
because it was planning to renovate the location. She called her store’s 
manager, who didn’t know what was going on. She sent Wet Seal’s corporate 
offices an e-mail but received no response. Finally she got a call from a store 
in nearby Hattiesburg. “That’s when we were told we’re closing down.”

With more than 500 stores across the country, Wet Seal (WTSL) became popular in 
the 1990s for selling casual, low-priced clothes for teenage girls. But in 
recent years the California-based retailer has been supplanted by trendier 
brands, such as H&M (HMB:SS) and Urban Outfitters (URBN). The company has lost 
$150 million over the past two years. Last quarter, its same-store sales 
dropped more than 14 percent. In December the company told investors that it 
planned to close an estimated 60 stores by the end of January. The only 
problem? Wet Seal doesn’t seem to have told the people who work in those stores.

In Wet Seals across the country this week, irate store managers and sales 
clerks have posted signs on their stores’ windows, outlining such complaints 
as, “We lie to our employees to hide the fact that YES our store is closing and 
gave NO warning” (a sign in a store in Birmingham, Ala.), “Told us NOT to look 
for new jobs. Said we were remodeling.” (a sign in Dayton, Ohio), and “Unused 
vacation and sick time unpaid” (Seattle). A #BoycottWetSeal campaign has 
cropped up on Twitter (TWTR). On the company’s Facebook (FB) page and on Reddit 
message boards, employees allege that the company has laid them off them 
without notice and, unless state law requires otherwise, isn’t honoring the 
vacation or sick days they’d saved up.

Wet Seal did not respond to Bloomberg Businessweek’s e-mails seeking comment; 
the company’s media relations telephone line appears to have been recently 
disabled.

“It’s one thing to not tell us something, but they told us specifically not to 
look for jobs, that everything was fine, and that we had low inventory because 
they were just going to remodel the store,” says Victoria, 20, who until this 
week was an assistant manager at a Wet Seal in Dayton and who helped create one 
of the signs that went viral on Twitter and Instagram (FB). “Oh, and they 
haven’t answered our e-mails in two weeks.”

On her last day of work, Sonya oversaw the Gulfport Wet Seal’s 
everything-must-go sale, in which customers could fit as many clothes as 
possible into a shopping bag for $20. She says the company offered $300 in 
severance pay to store managers and $100 to other employees, on the condition 
that they work without incident until the store closes. “I was due for a 
promotion last October, too, that they told me would come in March, with back 
pay,” she says. “I guess that’s not happening now either.”

Wet Seal is only the latest teen clothing retailer to run into trouble. Delias 
and Deb Shops have both filed for bankruptcy in recent months. Like Wet Seal, 
their stores are often located in shopping malls (Delias also once had a 
thriving catalog business), which aren’t the hangouts they used to be. Because 
of online shopping, teens and young adults visit malls about 30 percent less 
often than they did a decade ago, according to a 2014 report by the investment 
bank Piper Jaffray.

“The Deb store next to our [Wet Seal] in the mall is closing too,” says 
Victoria in Ohio, explaining that both Forever 21 and H&M have recently moved 
into the mall where she works and have stolen most of Wet Seal’s and Deb’s 
customers. “but at least Deb gave their employees a month’s notice.”

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