These online ads rely on telephones Pay-per-call is finding its niche By Associated Press | September 5, 2005
DALLAS -- Personal-injury lawyer Frank Frasier wants the world to know about his business but didn't think much of the search-based Internet advertising that's all the rage. Potential clients wouldn't learn much about him through it, he figured, and he really can't tell if they have a case without speaking with them. But Frasier's opinion of Internet search advertising changed with the recent arrival of pay-per-call, which prompts Web surfers looking for lawyers in his hometown of Tulsa, Okla., to pick up the phone instead of clicking an ad or sending e-mail. ''We've gotten about a dozen calls and half turned into cases," Frasier said. ''I'm a believer." Pay-per-call could be especially powerful for businesses that ignored the Internet, advocates say. Most search advertising now takes a pay-per-click approach. ... http://www.boston.com/business/technology/articles/2005/09/05/these_online_ads_rely_on_telephones/ Reply with a "Thank you" if you liked this post. _______________________________________________ MEDIANEWS mailing list [email protected] To unsubscribe send an email to: [EMAIL PROTECTED]
