CBS Sports & Apple Offer 2006 NCAA Men's Basketball Tournament on
the iTunes Music Store
- Mar 14, 2006 04:46 PM (PR Newswire)
Condensed Versions of All 63 Games From CSTV Available With
New iTunes 'Season Pass' for Just $19.99
NEW YORK and CUPERTINO, Calif., March 14 /PRNewswire-FirstCall/ -- CBS
Sports and Apple(R) today announced they will bring the 2006 NCAA Division I
Basketball Championship distributed by CBS Corporation's College Sports TV
(CSTV) to the iTunes(R) Music Store (www.itunes.com). For the first time ever,
college basketball fans can pay $1.99 per game for condensed versions of all
the 2006 NCAA Men's Division I Basketball championship games. Customers can
also choose the new "Season Pass" feature on iTunes for $19.99, and receive
condensed versions of all 63 games the day after they are played for viewing
on a computer or iPod(R). Full-length versions of this year's semifinals and
championship game, as well as compilations of buzzer beaters, upsets and
memorable championship games from past NCAA Tournaments will also be available
on iTunes.
The new "Season Pass" feature on iTunes is the easiest way to purchase the
entire 2006 NCAA Tournament. Every game will automatically be placed in a
customer's download queue the day after it airs on CBS. Customers will be
notified about new game highlights as they become available via email, and can
be downloaded once they log into iTunes.
In its first major deal since being acquired by CBS, and as a part of the
Company's strategy to enhance its relationship with college sports fans, CSTV,
in partnership with CBS Sports, will produce the condensed versions of CBS
Sports' broadcasts. CSTV also will provide expert analysis and commentary on
each game of the package, as well as utilize its vast collection of 250
college sports web sites to market the service to sports fans all over the
country.
...
- http://finance.lycos.com/home/news/story.asp?story=56672071
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