Satellite radio not a sound investment

By Chuck Jaffe
Market Watch

Tuesday, March 14, 2006

http://business.bostonherald.com/businessNews/view.bg?articleid=130370&format=text


Some investors are just like little kids: They love a good story, and the 
more outrageous the tale the better.

But investing is not like fairy tales; happily ever after is not a foregone 
conclusion.

So when investors buy a stock based on its story more than its financial 
underpinnings, they need to make sure they are not falling for tall tales.

Two of the tallest tales in investing right now amount to the entire field 
of competition for one business, and while the industry has tremendous 
potential, that rosy future is not enough to keep XM Satellite Radio and 
Sirius Satellite Radio from being the Stupid Investment of the Week.

In the case of XM and Sirius, the problem could be huge capital gains for 
shareholders who bought in early, rode a rocket through 2003 and 2004, and 
who have held on through the steep declines the companies suffered from 
last year into 2006.

It is that downturn, however, that has non-shareholders thinking the 
satellite radio companies could be a buy, beaten down sufficiently to where 
they are a good deal. The story spurring most of these would-be bulls for 
the stocks is that having gone through an explosive growth phase, they are 
having a temporary "correction," a breather before the next sprint toward 
cashing in on the enormous potential of the business.

Here's where average investors should recognize a language problem. 
"Correction" is a technical term for a market reversal of more than 10 
percent. In human terms, however, something that is wrong is what gets 
corrected, and the wrong that the market is currently correcting for XM and 
Sirius is overblown market value.

That problem won't be corrected for either stock until there's been a lot 
more pain.

The two satellite radio providers appear to be locked in mortal combat, 
living under "the prophecy" that guides the hero and villain of the Harry 
Potter books. That prophecy states that "neither can live while the other 
survives." That means a buy-and-hold investor bent on capturing the 
potential of the industry is taking a gamble that easily could wind up 
being vanquished in the end. And while analysts seem to be giving XM the 
hero's position right now, it's almost a coin flip.

"The kind of expenditures required to get programming and develop the 
infrastructure and get the subscribers is extraordinary, and they have been 
putting everything into it and they're still losing money," says Rudolph 
Martin, director of research for Weiss Ratings Inc., which has a sell 
advisory on both stocks. "They're still losing big money, and you can't 
expect a 180-degree turnaround."

Both Sirius and XM have bloated price-to-sales ratios, and have monster 
debt that includes significant slugs that can be converted to common stock. 
That means that if the stocks ever do rebound, those debt holders stand 
ready to cash in and significantly dilute the value of current common 
shareholders. (Conversely, if the stocks were ever to wind up in 
bankruptcy, the debt holders would have seniority over those same 
shareholders. Kind of makes the average shareholder wish they had those 
bonds instead.) Trying to come up with a fair-value estimate on the stocks 
is hard, but it seems to be in the $2 range for Sirius and the $20 range 
for XM. If they get beaten down to those levels, some growth-oriented 
investors might declare them a buy, but the average investor wants to get 
in at a bit of a discount and then have the stock rise up to fair value or 
beyond.

That means that investors who like this story will need to see the stocks 
endure more pain before the satellite business looks like a buy again.

Says Robert V. Green of Briefing.com: "The potential is grossly overpriced 
into both of these stocks; they are overvalued and the best you could 
forecast for them over the next few years is that they might somehow grow 
into their current valuations. That's not a good situation for investors, 
no matter how much they love what the companies stand for."


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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