PBS considers putting shows online

By Reuters

http://news.com.com/PBS+considers+putting+shows+online/2100-1026_3-6062112.html

Story last modified Tue Apr 18 05:29:30 PDT 2006


The Public Broadcasting System is considering making its television shows 
available on the Internet or portable devices like MP3 players, its new 
president and chief executive officer said on Monday.

PBS is also weighing whether to partner with technology companies, in the 
same way that Walt Disney Co. has teamed up with Apple Computer to sell 
episodes of some of its ABC television network series on iTunes for 
downloading to iPods, CEO Paula Kerger said.

"My goal in running PBS is that no matter what choice consumers in the 
digital age decide to do ... we recognize the need to make content 
available to any of those platforms, and right now we're moving in that 
direction," Kerger said at a luncheon sponsored by the Media Institute.

She also pointed to PBS's archive of educational shows like "Nature," 
"Frontline" and other documentaries as a possible resource that could be 
accessed "anytime, anywhere."

She said some PBS stations already make some shows available for free on 
the Internet but that depends on broadcast rights, which can vary. She 
noted that PBS does not have the financial resources available to 
commercial broadcasters.

"So I think we probably will look at partnerships," she told reporters 
after the speech. She said initial discussions were under way with possible 
corporate partners, but PBS was trying to figure out the right direction.

Kerger pointed to podcasting already done by the "Newshour with Jim 
Lehrer," but noted that news largely has a limited shelf life.

"I think we will not do a full-flung leap into any one area. I think we'll 
start to experiment and I think we'll experiment along the product that 
seems to make the most sense," she said.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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