Google to search inside business software programs

By Eric Auchard
Reuters

Wednesday, April 19, 2006; 1:08 AM

http://www.washingtonpost.com/wp-dyn/content/article/2006/04/18/AR2006041801762_pf.html


SAN FRANCISCO (Reuters) - Google Inc., the consumer Web search favorite, 
will help office workers dig deeper into business software programs and 
databases to find relevant information tidbits, the company said on Tuesday.

Google is introducing a new version of its system to trawl for information 
locked inside an organization's key business systems, working with software 
makers including Oracle Corp., Salesforce.com  and Cisco Systems.

The Mountain View, California company seeks to answer criticism that its 
basic keyword system of searching for information on the public Web is too 
blunt an instrument to cut through complex office filing systems to find 
salient details.

The new feature, known by the mouthful "Google OneBox for Enterprise," is 
built into boxes Google sells to businesses. They help create custom search 
systems for employees inside organizations or for consumers on the 
company's own Web site.

"Google is becoming more and more savvy about what the enterprise needs in 
the way of search," said IDC analyst Sue Feldman, an expert in the 
enterprise search field.

"It is taking commodity search, adding features, and making search more 
appealing" for business users, she said.

While Google lacks the sophistication of systems that have long focused on 
the corporate search market -- from suppliers like Autonomy, Fast Search 
and Transfer and IBM  -- Google is quickly making in-roads, Feldman said.

Google plans to allow corporate customers to create company-specific 
searches where employees can use the familiar Google search box to locate 
information such as contacts or calendars, employee benefits, sales leads 
or purchase orders.

"Over time Google has become a gateway for searching for all types of 
information," said Dave Girouard, general manager of the company's 
enterprise business. "We have been doing this on the consumer side for 
years," he said.

Already, when a consumer goes to http://www.google.com and types in a query 
for certain types of information, Google analyzes the request to figure out 
if it may refer to, say, a song or airline flight times, the weather or 
stock prices.

The seeming simplicity of Google disguises how different search terms whisk 
a user into entirely different databases.

Similarly, office workers using the new business software search feature 
inside companies using a Search Appliance -- as Google's hardware product 
is known -- will be able to drill down and search for specific types of 
office documents.

The move to customize how Google hardware searches inside popular software 
applications comes as the Search Appliance nears sales to its 4,000th 
customer, nearly double the 2,000 customers it counted in 2005's third 
quarter, Girouard said.

A company could set up a hundred different categories of custom searches 
for documents inside their organizations, with specific queries targets to 
particular employee groups.

Initial software partners include Cognos Inc. and SAS, suppliers of 
software used to uncover marketing trends in business databases along with 
Employease, an online supplier of employee benefits services but the scope 
of Google's effort is to embrace hundreds if not thousands of common 
software types.

Google will promote use of the new search feature by providing open access 
to developers to download the software, create new applications and share 
them with other developers.

In order to jump start use of its search software inside business, 
government and other private organizations, Google has worked with 
consulting partners such as BearingPoint and Persistent Systems to provide 
access to commonly used applications from SAP AG, Oracle's PeopleSoft, 
Microsoft Exchange and IBM's Lotus Notes.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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