NFL Network Joins Top 60 Team

By Ben Grossman
Broadcasting & Cable

6/26/2006 9:08:00 PM

http://www.broadcastingcable.com/article/CA6347360.html


Armed with its new package of regular-season football games, the NFL 
Network has secured an upgrade on DISH Network, dropping down to the 
EchoStar satellite system's America's Top 60 package as part of a new 
multi-year extension.

The NFL-owned network was previously available on DISH's more expensive 
America's Top 120 package. The move begins July 13.

With the deal, the NFL says its network is now available in nearly 41 
million homes.

With deals on both DISH and DirecTV, the network will now turn its 
attention to securing upgraded or new deals with major cable operators in 
an effort to use the leverage of its expanded programming to increase carriage.

NFL Network executives are just now beginning talks with the major 
operators in hopes of having new deals prior to this season.

The network will look to upgrade on systems such as Comcast, Cox and 
Adelphia, while securing deals with operators such as Time Warner and 
Cablevision.

The NFL Network also announced plans for a new Sunday-night highlight show, 
NFL GameDay.  The 90-minute show, airing at 11:30 ET, will be hosted by 
Rich Eisen.  The network is in early talks with other talent to fill the 
analyst roles.


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George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         



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