McCain À La Carte Bill Voted Down

By John Eggerton
Broadcasting & Cable

6/28/2006 12:59:00 PM

http://www.broadcastingcable.com/article/CA6347942.html


The Senate Commerce Committee voted overwhelmingly not to effectively 
require cable operators to offer their service à la carte. That vote came 
as part of the day-long, continuing mark-up of the video 
franchise/telecommunications-reform bill that is getting larger by the day.

As long promised, Sen. John McCain (R-Ariz.) offered an amendment, 
co-sponsored by Washington Democrat Maria Cantwell, that would have denied 
the new streamlined video franchising scheme to video service providers 
that did not offer their programming per-channel, and it would have denied 
broadcast-flag protection to TV stations that did not allow their channels 
to be offered stand-alone.

He praised the support of FCC Chairman Kevin Martin on the amendment, 
saying it was courageous for him to stand up to the cable companies.

McCain billed his bill as an incentive to voluntary action, but Stevens 
pointed out that it was essentially denying the benefits of the bill to 
those who didn't cooperate.

The vote may have been 20 to 2 against, with the co-sponsors the only ones 
on the "aye" said, but cable programmers should not be sleeping too easy. 
The committee's message was clearly mixed.

Stevens said he "believed in some a la carte," and said that he thought it 
would eventually come.

"A la carte is going to come and I urge the industry go get on with it," 
said Mississippi Republican Trent Lott. But he had an even sharper point to 
put on it. Saying it would be on the record as an implied threat, Lott said 
he expected this would be "the last time he was going to vote against a la 
carte."

Committee Co-chairman Daniel Inouye (D-Hawaii) said that he was concerned 
that channels like History or Discovery might be lost in an a la carte world.

The morning was not a total defeat for McCain. His long-pushed effort to 
add low power FM radio stations to the broadcast band passed overwhelmingly 
14-7, though observers noted it has passed the committee before and been 
defeated further down the line.


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         



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