New Emergency Alert System To Ping Cellphones, Internet
Associated Press

July 11, 2006 7:09 p.m.

http://online.wsj.com/article/SB115265725310303896.html?mod=technology_main_whats_news


WASHINGTON -- The government will soon be pinging cellphones and posting on 
Web sites to warn Americans of impending disasters as it updates its Cold 
War-era emergency alert system.

By the end of next year, the Homeland Security Department expects to be 
able to send emergency alerts to cellphones, Internet sites and hand-held 
computers to reach as many people as possible before a catastrophe strikes, 
spokesman Aaron Walker said Tuesday. It also is seeking to transmit 
warnings on cable TV channels and satellite radio to supplement the 
government's long-tested but never-used national alerts on network channels 
and AM radio stations.

"Anything that can receive a text message will receive the alert," said Mr. 
Walker, a spokesman for the Federal Emergency Management Agency, which is 
running the alert system for Homeland Security. "We find that the new 
digital system is more secure, it's faster and it enables us to reach a 
wide array of citizens and alert them to pending disasters."

In 1951, President Harry Truman created the nation's first alert system, 
which required radio stations to broadcast only on certain frequencies 
during emergencies. That evolved into the test on TV and radio stations 
throughout the Cold War that solemnly intoned: "This is a test of the 
emergency broadcast system. This is only a test."

Only the president can order a national emergency alert. The system was 
initially designed to warn Americans of a nuclear attack, but President 
Bush last month ordered Homeland Security to extend the alert "for 
situations of war, terrorist attack, natural disaster or other hazards to 
public safety and well-being."

FEMA will demonstrate the new system, still in its pilot stages, at a 
public television station Wednesday in suburban Virginia. The Association 
of Public Television Stations is partnering with FEMA to transmit the 
alerts to receiving networks -- including telephone, Internet and 
traditional broadcast outlets.

The association has so far raised $1.1 billion -- a third of it from the 
federal government -- to convert antiquated technology at its 176 stations 
to digital systems that can transmit the alerts, said APTA president John 
Lawson.

Overall, the new warning system is expected to cost $5.5 million to test 
and deploy nationally, and $1 million annually to maintain, Mr. Walker said.

The government has been testing the system in the Washington area since 
October 2004, Mr. Lawson said, and earlier this year expanded its pilot 
program to 23 public television stations nationwide. Mr. Walker said it 
will be rolled out to the public and emergency responders in stages, 
beginning in Gulf Coast states that were heavily damaged by hurricanes last 
year, and later in major cities.

Peter P. Swire, chief privacy counselor during the Clinton administration 
and law professor at the Ohio State University, questioned whether the 
alerts might "be like spam or a telemarketing call" to people who don't 
want to receive the government warnings. "Before the broadcast happens, 
people should likely have a choice whether to receive it," Mr. Swire said.

Mr. Walker said consumers will have a chance to opt out of the alerts.

Mr. Lawson said some glitches remain as telephone companies and other 
networks grapple with trying to alert all of their customers at the same 
time without jamming their systems. But he said the alerts could be 
transmitted by text messages, audio recordings, video or graphics -- 
opening the possibility of sending out additional detailed information to 
specific sectors, such as hospitals or emergency responders.

But for alerting regular Americans, "We're hoping that your cellphone will 
go off saying something bad is happening, and you need to get to a TV or 
radio to find out what's going on," Mr. Lawson said.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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