http://www.latimes.com/entertainment/news/la-fi-disney13jul13,0,5351232.story?coll=la-home-headlines

Major Cuts at Disney Are Expected
It will slash hundreds of studio jobs and release fewer movies in a bid to 
reduce costs, sources say.

By Claudia Eller
LA Times Staff Writer

July 13, 2006


Despite last weekend's record debut of its "Pirates of the Caribbean: Dead 
Man's Chest," Walt Disney Co. is moving ahead with plans to slash hundreds 
of studio jobs and curtail the number of films it makes in an effort to 
squeeze costs.

Across-the-board layoffs are expected to hit every major domestic and 
international sector of the movie studio, people familiar with the plans 
said, including production, postproduction, legal and business affairs, 
marketing, distribution and home video. The Burbank studio's animation 
operation, its Miramax Film unit and its music group are expected to be spared.

An exact number of planned job cuts wasn't known Wednesday, although people 
familiar with the studio's plans estimated that the headcount would be 
reduced by 20% to 25%.

The latest moves are part of a nearly decade-long retrenchment by Disney to 
boost profitability of its films as the financial risks in the movie 
business grow more treacherous.

Disney's overhead cuts follow similar moves made recently at competitors 
Warner Bros., Metro-Goldwyn-Mayer Inc. and Paramount Pictures and its newly 
acquired DreamWorks SKG unit. Despite Hollywood's box-office recovery this 
year, studio profits are still being eaten away by higher production and 
marketing costs. In addition, growth in the lucrative DVD business is 
slowing dramatically.

Disney expects to cut the number of movies it makes each year to 10, down 
from 14 to 21 a year over the last five years.

Most of the productions will carry the Disney family label, as the 
lucrative "Pirates of the Caribbean" franchise does now, and will include 
PG-13 offerings as well as PG- and G-rated movies aimed at younger audiences.

Disney's strategy is to continue returning the studio to its roots in 
family films that not only have broad audience appeal but can sell 
merchandise and be exploited at its theme parks. Disney ventured heavily 
into more adult fare in the early 1990s but experienced mixed success and 
found family films more reliable profit generators.

However, Disney has no plans to abandon the adult audience and will 
continue to make two or three films a year under its Touchstone Pictures 
banner. Touchstone has been home to Disney's big-budget action movies, such 
as "Pearl Harbor" and "Armageddon" from producer Jerry Bruckheimer, as well 
as smaller, quirkier fare such as director Wes Anderson's "The Life Aquatic 
With Steve Zissou."

Disney executives, including studio Chairman Dick Cook, declined to be 
interviewed. Studio spokeswoman Heidi Trotta would only say, "We are 
constantly evaluating our business."

Cook and his boss, Disney Chief Executive Robert Iger, have repeatedly 
foreshadowed the latest actions, telling Wall Street analysts that studio 
operations were undergoing an extensive review to find ways to boost the 
bottom line. Cook has explicitly said the studio will be more selective 
about the quality and number of Touchstone films it produces.

The timing of Disney's revamping comes at a particularly awkward moment 
because the studio is enjoying a banner summer.

The "Pirates" sequel has grossed $169.5 million domestically since its 
record-breaking premiere last weekend. Headlined by superstar Johnny Depp, 
the movie — which cost more than $200 million to produce — is expected to 
be a global juggernaut for Disney. A third "Pirates" installment is due out 
in May.

"Cars," produced by Disney's newly acquired Pixar Animation Studios, has 
racked up more than $200 million in domestic ticket sales to date since its 
June 9 release.

Nonetheless, the studio performance has been uneven. Although it scored 
with such blockbusters as "The Chronicles of Narnia: The Lion, the Witch 
and the Wardrobe," Disney struck out the last few years with such costly 
duds as "The Alamo," "King Arthur," "Hidalgo" and "Home on the Range."


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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