http://www.latimes.com/technology/la-na-consult12jul12,1,2552572.story?coll=la-headlines-technology

Political Website With No Party Lines
A group of campaign veterans from both sides wants to cool the rhetoric and 
stir debate.

By Ronald Brownstein
LA Times Staff Writer

July 12, 2006



WASHINGTON — A group of prominent political consultants from opposite sides 
of the fiercely fought presidential elections in 2000 and 2004 joined 
forces Tuesday to launch a website aimed at bridging the divisions those 
campaigns helped to widen.

The site, called Hotsoup.com, intends to provide a forum that connects 
community leaders from across the country — what the sponsors call "opinion 
drivers" — with national political leaders, experts and celebrities to 
debate issues and trends in politics, business, science and culture.

The effort is striking because it includes central figures from the last 
two presidential races, which sharply polarized the nation along lines of 
race, gender, cultural attitudes and geography. None of the website's 
organizers explicitly renounced the strategies they pursued in those 
campaigns, but they acknowledged unease with the fractures now evident in 
the public discourse on almost all major issues.

"The perceived polarization that exists in this country … is not a good 
thing … for each party … or for the country's advancement," said Matthew 
Dowd, one of the site's founders and the chief strategist in President 
Bush's 2004 reelection campaign.

The website, he said, "is a way to put together a forum that can counter that."

Along with Dowd, who is the chief strategist for California Gov. Arnold 
Schwarzenegger's reelection campaign, the other leading Republican 
promoting the site is Mark McKinnon, the senior media advisor for Bush's 
two presidential campaigns. Dowd and McKinnon are former Democrats who 
switched parties to work for Bush in Texas.

The site's other founders include Allie Savarino, an Internet advertising 
consultant, and three partners in a Democratic consulting firm: Joe 
Lockhart, the former White House press secretary for President Clinton who 
became a senior aide to Sen. John F. Kerry's presidential campaign in 2004, 
and Carter Eskew and Michael Feldman, both longtime advisors to Al Gore, 
the 2000 Democratic presidential candidate.

Ron Fournier, the former chief political reporter for the Associated Press, 
will serve as the website's editor.

In addition to doing good, the organizers hope to do well: The site, set to 
launch in October, is intended to make a profit through advertising sales.

The site's founders said they hoped it would change the political dialogue 
by providing opportunities for local and national leaders to discuss issues 
outside the existing ideological and partisan arguments that dominate 
Washington and the media.

"We all agree that the system of exchanging ideas and debate is broken," 
Lockhart said.

Added McKinnon: "There is a real appetite out there for less partisanship … 
for less screaming and yelling. Have we been guilty? Sure. But we are 
trying to fix the system. We are trying to rehab."

In their view that many Americans want an alternative to the highly 
polarized atmosphere in Washington, the site's sponsors share an assumption 
with Unity08, an Internet-based campaign recently announced by other 
veteran political consultants who want to build a third-party presidential 
challenge for 2008.

But the Hotsoup.com group said its effort was not intended to promote a 
political party. Its founders, however, did not rule out working against 
one another in the 2008 presidential election.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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