CinemaNow taps new investors including Echostar
Reuters

Thu Jul 13, 2006 12:01 AM ET

http://today.reuters.com/misc/PrinterFriendlyPopup.aspx?type=topNews&storyID=2006-07-13T040118Z_01_N12333639_RTRIDST_0_MEDIA-CINEMANOW.XML&special=true&view=CN


LOS ANGELES, July 12 (Reuters) - Online movie service CinemaNow Inc late on 
Wednesday said it raised $20 million in financing from new investors 
including satellite TV provider EchoStar Communications Corp to help fuel 
growth.

CinemaNow Chief Executive Officer Curt Marvis told Reuters the company 
would use the money to fund general purposes and seize on opportunities to 
expand its business in the future.

The link with Echostar also means CinemaNow can access 12 million 
subscribers on the DISH television service as EchoStar launches new set-top 
boxes that are connected to the Web and allow for downloading or streaming 
movies straight to TV sets, Marvis said.

"If we are going to build deep relationships with these companies, they 
want to know we have the working capital" to fuel growth, Marvis said.

Along with Echostar, a major investor in the new preferred stock financing 
was Japan's Index Holdings. Marvis said EchoStar and Index would each have 
one seat on CinemaNow's board.

CinemaNow's current major investors include movie studio LionsGate 
Entertainment Corp and northern California-based venture capital firm Menlo 
Ventures.

Echostar, Lionsgate and Menlo would be the companies' largest investors. 
Other investors include technology provider Cisco Systems Inc and software 
giant Microsoft Corp and Japan's Transcosmos Inc.

CinemaNow was formed in 1999, and it sells and rents films online via its 
Web site, cinemanow.com.

The market for legal movie downloads is still small and only a few 
competitors like Movielink, Vongo and BitTorrent exist, but industry 
watchers and Hollywood's studios believe the arena may one day eclipse DVD 
retail and mail services like Blockbuster Inc and Netflix Inc.

It has only been in recent months that Hollywood's major studios have been 
allowing users to buy movies and store them permanently on computer hard 
drives. Until then, the studios were worried about piracy and would only 
let users "rent" films that could be stored for a short time on computers 
then automatically deleted.

"The financing validates that we are a serious player, an aggressive player 
and a leading player in the space," Marvis said.

He added that the ability to buy the films and permanently store them has 
boosted user traffic and revenues at the site, but he did not disclose 
specific numbers.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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