Europe court annuls Sony-Bertelsmann alliance
EMI, Warner Music tumble as deal chances wane

By Steve Goldstein, MarketWatch

Last Update: 9:59 AM ET Jul 13, 2006

http://www.marketwatch.com/news/story/Story.aspx?guid=%7B33F014E4%2D9CF1%2D495B%2D9965%2D58455C26B325%7D&siteid=&print=true&dist=printTop


LONDON (MarketWatch) -- The European Court of First Instance on Thursday 
said the European Commission approved the recorded music alliance between 
Sony Corp. and Germany's Bertelsmann on erroneous grounds, possibly putting 
consolidation in the industry on hold.

The European court said the European Commission made a "manifest" error in 
ruling that the venture of Sony  and privately-held Bertelsmann didn't have 
a dominant position.

The court said the regulator's decision was based on incomplete data, and 
also incorrectly based on the notion that there wasn't evidence of 
retaliatory measures.

"According to case-law, the mere existence of effective deterrent 
mechanisms is sufficient, since where the companies comply with the common 
policy there is no need to have recourse to sanctions," the court said in 
its ruling on Thursday.

It also blasted the competition regulator for "an extremely cursory 
examination."
The court decision means Sony and Bertelsmann will have to re-apply to win 
European Commission approval for their venture.

Bertelsmann said the decision doesn't affect the "validity" of the Sony BMG 
venture, which has been operating since August 2004.

"We are studying the judgment carefully and shall discuss the appropriate 
next steps with the European Commission," the company said in a statement. 
Sony put out an identical statement.

The case was brought to the European court by Impala, a collection of 
independent record labels.

The immediate losers were EMI and Warner Music, which have been trying to 
buy each other. Impala also opposes EMI and Warner coming together.

Warner Music tumbled 15% and EMI lost 9.5%.

EMI said the decision will require "detailed study" before wider 
conclusions may be reached.
Vivendi, the owner of Universal Music, lost 2.6% in Paris.

Sony shares slipped 1.2% in early New York trade.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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