Jack-FM Sparks Industry Merger Company Formed to Manage Hot New Radio Format
New York (July 5, 2005) – Bohn & Associates Media and Wall Media have formed SparkNet Communications L.P. as the exclusive U.S. licensor and owner of the groundbreaking Jack-FM™ radio format. The new entity was created to manage the continued growth of the format. SparkNet’s unique Jack-FM™ branded programming package, with its expanded playlist and irreverent attitude, is widely recognized as one of the most successful radio format launches in modern radio history. Jack-FM™ utilizes an iPod-like shuffle to create an eclectic mix of genres resulting in “Train-Wreck” music programming—musical sequences utilizing a broad variety of songs and styles. The format first aired with Rogers Broadcasting Ltd. in Vancouver, Canada on December, 2002 as a direct reaction to listeners’ demands for a more diverse and engaging musical mix than is found on tightly formatted mainstream radio. “Radio listeners have been crying out for something different; something that features music they love but without being so tightly play listed as to lose that “Oh Wow!” factor that comes from hearing a song you weren’t expecting to hear,” said Garry Wall, Co-President of SparkNet Communication’s general partner. “The Jack-FM™ format has given them just that…with a little bit of attitude.” Infinity Broadcasting has adopted the format in nine of its top forty markets so far. Susquehanna Radio Corp, NRC Broadcasting, Simmons Media, South Central Radio Corp, Midwest Television Inc. and Backyard Broadcasting have also placed the format on stations around the country. Today you can hear Jack in: Dallas, Denver, Jackson, Kansas City, Salt Lake City, Indianapolis, Los Angeles, San Diego, Baltimore, Nashville, Seattle, Minneapolis, Chicago, Buffalo, New York and Las Vegas. SparkNet Communications will manage, control and fully integrate all aspects and future initiatives of Jack-FM™, including licensing and consulting services. About Bohn & Associates Media Bohn & Associates is Canada’s largest full-service broadcast consultancy specializing in strategic programming, planning and marketing. The company is located in Vancouver, Canada. About Wall Media Wall Media has provided strategic consulting to major U.S. media companies since 1991. The company is located in Nashville, Tennessee. Reply with a "Thank you" if you liked this post. _____________________________ MEDIANEWS mailing list [email protected] To unsubscribe send an email to: [EMAIL PROTECTED]
