Consumed
Headgear

By ROB WALKER
The New York Times
July 16, 2006

Bluetooth Headset

Here's how new tech innovations are supposed to spread: First, clever 
young people adopt them, because that's what clever young people are 
hard-wired to do. Later, everybody else catches on, and eventually 
even the middle-aged golf-course guy gets it. Think of text messaging 
or MP3 players. Now think of Bluetooth-enabled wireless-phone 
headsets. They sound pretty techie, and according to a recent report 
by Strategy Analytics, a research-and-consulting firm, sales of 
Bluetooth headsets nearly tripled in 2005, to 33 million units around 
the world. But this time the pattern looks a little different: Golf 
Course Guy has led the way.

Bluetooth-enabled headsets hook over the ear, interact wirelessly 
with a phone tucked away in a pocket or a bag and thus allow easier 
"hands free" use. Put another way, they're little gizmos that appear 
to be welded to the heads of people who seem to be talking to 
themselves. Hands-free-ness sounds ideal for drivers, but the devices 
can increasingly be seen on the heads of people grocery shopping, 
strolling along a quiet block of brownstones or - perhaps especially 
- loitering near Cinnabon outlets in airports.

...

http://www.nytimes.com/2006/07/16/magazine/16wwln_consumed.html?ex=1310702400&en=86da46a023da70da&ei=5090



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