Player upgrades, new devices on music horizon

By Antony Bruno  |  July 16, 2006

SAN FRANCISCO (Billboard) - If the rampant speculation over the 
digital music plans of Microsoft and Apple Computer are to be 
believed, the digital music landscape is about to change radically in 
the very near future.

Both companies are said to be readying portable digital music players 
in time for the holiday sales season that significantly raise the bar 
on features and functionality previously unavailable in their 
respective product lines.

That Microsoft may actually introduce an MP3 player at all has 
generated the largest amount of buzz. Such a development would mark a 
major shift in the company's strategy. To date, the Xbox game console 
is the only product Microsoft makes itself. Historically, the 
company's model has been to license its technology to those creating 
the hardware and services, fostering an ecosystem of developers.

But in the digital music market, neither the MP3 player manufacturers 
nor online music retailers using the company's technology have proved 
capable of successfully competing with Apple's iPod and iTunes Music 
Store. Introducing its own combined device and service essentially is 
a vote of no confidence in the very ecosystem the company has been 
trying to create.

...

http://www.boston.com/business/technology/articles/2006/07/17/player_upgrades_new_devices_on_music_horizon/



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