Bush Taps Ex-Broadcaster For Top Post

By John Eggerton
Broadcasting & Cable

7/17/2006 11:00:00 AM

http://www.broadcastingcable.com/article/CA6353618.html


The White House is calling on another broadcaster to help get its message 
out.Kevin Sullivan, former senior VP of corporate communications and media 
relations for NBC Universal, has been named White House communications 
director. That puts him in the West Wing and makes him the real-life 
counterpart to Toby Ziegler from Sullivan's favorite show, NBC's just ended 
The West Wing.

Sullivan's tenure will begin July 24, but, "I won't be bouncing a tennis 
ball off the wall," he tells B&C, referring to Ziegler's nervous habit on 
the show. He replaces Nicolle Wallace, who left at the end of June.

Sullivan left the Peacock in April 2005, appointed by the president to be 
assistant secretary of education, communications and outreach. Secretary of 
Education Margaret Spellings is a Sullivan fan and goes back a long way 
with President Bush. He was approached about the job by Dan Bartlett, 
former communications director and now counselor to the president .

Sullivan will be overseeing strategic communications and long-range 
planning, handling contacts with regional press while Press Secretary Tony 
Snow deals with the White House press corps and their daily briefing.

Sullivan can also talk Texas sports with the president, who once owned a 
piece of the Texas Rangers. Before joining NBC in 2000, Sullivan spent 17 
years with the Dallas Mavericks, leaving as VP of communications.

Snow, an ex-Fox newsman, was brought aboard in May, and former ABC newsman 
J. Dorrance Smith joined as assistant secretary of defense for public 
affairs a few weeks before.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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