XM Loss Widens, And User Outlook Is Lowered Again

By SARAH MCBRIDE
Wall Street Journal

July 28, 2006; Page A12

http://online.wsj.com/article/SB115400551334119015.html?mod=technology_main_whats_news


XM Satellite Radio Holdings Inc. posted a wider second-quarter loss and 
again cut its subscriber estimate for the year.

The subscription radio service reported a net loss of $231.7 million, or 87 
cents a share, compared with a loss of $148.8 million, or 70 cents a share, 
a year earlier. The latest loss included $105 million in charges, largely 
from debt restructuring. Revenue grew 82% to $227.9 million from $125.4 
million.
[Hugh Panero]

The Washington, D.C., company slashed its subscriber estimate to a year-end 
total of 7.7 million from 8.2 million. At the start of the year, XM 
forecast nine million subscribers; in May it cut that estimate to 8.5 million.

The company blamed a weaker overall retail environment along with problems 
with its popular "plug-and-play" units. Because of a Federal Communications 
Commission investigation into how those radios transmit programming to car 
stereos, the company has had to pull many of them from store shelves. 
Sirius Satellite Radio Inc., the company's competitor, has been trouncing 
XM in that retail market.

XM Chief Executive Hugh Panero said on a conference call with analysts the 
retail sales are "unacceptable, and our focus and objective is to regain 
market share." One strategy, he said, is to heavily promote a new show with 
Oprah Winfrey, who is scheduled to begin an exclusive radio program on XM 
in September.

XM's share price rose 53 cents, or 5.1%, to $10.89 as of 4 p.m. in Nasdaq 
Stock Market composite trading. Analysts said the stock gained because of a 
sense the company had announced all of its bad news, and short sellers were 
covering their positions.

Lower subscriber numbers may affect one of the company's biggest goals for 
the year: reaching break-even cash flow from operations in the fourth 
quarter. While he still expects to meet that goal, "our ability to do so 
becomes very challenging on the lower end of the subscriber range," Mr. 
Panero said on the call.

The company said churn -- the share of customers who don't renew with XM -- 
rose to 1.83% from 1.42% at the end of the same quarter a year earlier.

Company officials said the percentage of people who activate XM 
subscriptions after buying a new car fell slightly, to 54.5% from 57.6%, 
and would decline further in the third quarter. The company said one of its 
radio manufacturers had accidentally turned off the free trial 
subscriptions, typically three months, that the company uses to hook car 
buyers on XM, but said the manufacturer had now fixed the problem. It 
didn't disclose the manufacturer or affected car brands.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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