July 29, 2006

Breaking Terrestrial Radio's Automobile Monopoly

By J.H. Snider
Truth, Justice, and Telecom Policy

http://quixote.blogs.com/telecompolicy/2006/07/breaking_terres.html


Until recently, terrestrial radio had a monopoly on live car radio 
programming and substantial monopoly power over the entire car radio 
listening experience, if only because of the inconvenience of storing large 
numbers of CDs or audiotapes within a car. A device that has had a huge 
impact in breaking that monopoly and opening up new listening experiences 
is the FM modulator, which connects satellite radio services (such as XM 
and Sirius) and MP3 players (such as the iPod) to a car radio wirelessly. 
The FM modulator couldn't have done it without the advent of satellite 
radio and MP3 players, but FM modulators go together with terrestrial 
broadcast competition like yin and yang. On July 20 Marketwatch reported 
that FCC action to halt shipment of built-in FM modulators has already hurt 
sales of XM and Sirius satellite radio service. Yesterday the New York 
Times attributed XM Satellite's loss in part to this FCC action.

FM modulators are unlicensed devices like cordless phones, WiFi, and 
Bluetooth. They use the vacant channels between FM stations and can only 
operate at very low power--up to about ten feet in distance under ideal 
conditions but as a practical matter often only about three feet. In 
today's satellite radios, they are typically built into the main radio 
device and allow car drivers to listen to satellite radio through the built 
in car radio without attaching any wires. Currently, there are about 13 
million satellite radios in operation. With iPods and other music players, 
the FM modulator is typically a small add-on. But it is still usually 
perceived to be more convenient to connect to a car's radio than a wired 
cassette adapter, an option not even possible with the increasingly common 
CD only car radio. Other wireless connecting options, such as Bluetooth 
(which uses unlicensed spectrum in a different band), have been built into 
only a tiny fraction of both cars currently on the road and portable audio 
devices currently in use. Tens of millions of MP3 players have been sold.

Terrestrial broadcasters now want to cripple this source of competition. 
They have already fought tooth and nail to prevent satellite radio and 
other spectrum holders from providing local audio programming services. 
They also have numerous initiatives at play in the FCC to acquire the 
vacant channels for themselves, thus preventing any unlicensed devices from 
using the broadcast bands. Now they have filed an enforcement request to 
the FCC with a report demonstrating that 14 of the 17 FM modulators they 
tested were operating illegally. A copy of the report was also sent to FCC 
Chairman Martin and Senate Commerce Committee Chairman Ted Stevens and 
Co-Chairman Daniel Inouye. The key problem, apparently, is that many of 
these devices are operating at power levels higher than allowed. I have no 
reason to doubt that these FM modulators are operating illegally, but I do 
have reason to doubt that these devices are doing anyone any harm except 
creating some very healthy competition for licensed terrestrial broadcasters.

The broadcasters argue, for example, that someone could be listening to the 
Playboy Channel or Howard Stern while a religious family with young kids 
drives by and suddenly picks up the offensive programming for a couple 
seconds (possibly more if folks are stuck in a traffic jam or at a 
stoplight). This is a perfect scenario tailor made to appeal to FCC 
Chairman Martin, who is very concerned about indecent programming being 
foisted on unwilling or inappropriate audiences.

But it is also a curious scenario. Unfortunately, every day I must endure 
some of the worst traffic in the U.S. (Washington, DC has been rated the 
third most congested metro area in one prominent study). Yet I have never 
had such a problem (and I'm including other programming scenarios, such as 
having my music interrupted by an unwanted religious program :-) ). Nor do 
I know anyone who has suffered such an interruption, and I've asked around 
to about ten people.

Analogous scenarios would be someone driving watching pornography visible 
through a rear window or listening to loud lewd music audible in all 
directions (car music through an open window at legal sound levels can 
travel 20 or more feet). Recently a prominent athlete purportedly crashed 
his car while watching pornography. These would seem to me to be much more 
likely problems because of the greater distance video images and acoustic 
audio can travel. But I don't believe the government has taken to banning 
such speech.

Why might manufacturers put out FM modulators operating at higher than 
allowed limits? After all, when was the last time you saw anyone use an FM 
modulator for a home network or any other long distance application? It's 
possible that the broadcasters are right and there is no good reason. If 
so, I say bravo, let's sock it to the manufacturers as the broadcasters 
want. But here's another possible explanation. The current power levels are 
incredibly low. For example, I get poor reception when I place my FM 
modulator more than 3 feet from my car's FM radio/antenna. And in areas 
where the FM dial is very crowded, such as Washington, DC/Baltimore and New 
York City, the quality of FM modulation can be quite poor and people often 
refuse to use them as a result. So maybe the manufacturers have juiced up 
the power a bit so that the FM modulators can work as they should.

Now let's think about the broadcasters' scenario a bit more carefully. FM 
modulators are supposed to be used on vacant FM channels. Why would anyone 
be listening to a blank FM channel? Have you ever been in a car where 
people were driving while listening to static noise? I haven't. Perhaps a 
poorly designed FM modulator is bleeding its signal onto an adjacent 
channel while operating at a high power. If so, I say go after the 
manufacturers of those devices and good riddance. But I didn't get the 
sense from reading the broadcasters' test results that that is the major 
violation. The major identified concern is illegally high power levels. But 
if people don't listen to FM static, then the FM modulator must be 
interfering with another FM modulator occupying the unused FM channel; that 
is, one unlicensed device interfering with another unlicensed device, which 
is a very different type of complaint than the one broadcasters put forth.

Sure, a prankster could tune in to the Playboy channel and use a high power 
FM modulator to try to interfere with the listening experience of a passing 
car. This could be especially effective if a large metal truck was passing 
by and blocking the signal of a local FM channel the passing car happened 
to be listening to. But have you ever heard of such a case? Why should we 
engage in such a draconian limitation on in-car listening options for such 
a speculative scenario? And even if the scenario were relatively common, it 
wouldn't necessarily be cause for a draconian remedy. My young children 
play in my back yard and occasionally make a ruckus that might annoy my 
neighbors. But that's something we all learn to live with because the cure 
is worse than the disease. And sure, I don't like it when my neighbors kids 
play basketball in their driveway because it makes a certain amount of 
noise that goes beyond their property lines, but I learn to live with this 
occasional annoyance.

With the advent of digital radio, the broadcasters' argument against FM 
modulators is a little better. Digital radio effectively doubles an FM 
station's bandwidth, bleeding into the first adjacent unused channel on 
each side of the FM station's main channel. This digital signal would 
appear as static on an FM radio and not be detected by an FM modulator. But 
when FM broadcasters won this new spectrum they promised it would not come 
at the expense of any existing service and would merely allow them to 
provide more radio options to the public. Now we are learning otherwise, 
although I don't believe this was explicitly stated as the cause for the 
FCC's enforcement action.

The basic principle the FCC should adopt going forward, already implicit in 
its current power level rule, is that car radio listeners should be able to 
use the spectrum/channels in their own cars for whatever purpose they want 
unless this significantly harms someone else's car radio listening 
experience. This is similar to the widely held democratic norm that 
government has no business regulating the activities of people that don't 
adversely impact other people. Even if there is rare interference with 
someone else, the overall benefit to society of giving consumers control 
over their car interiors, including their listening options, will sometimes 
be worth the cost and should be subject to some common sense evaluations 
rather than subject to some absolutist engineering dictate of no interference.

One implication of this principle is that if a car was designed as an 
electromagnetic cage blocking all radio transmissions, then FM modulator 
power levels could even be significantly greater (e.g., so they could work 
from the back seat of a minivan in a market with a crowded terrestrial 
radio dial). Many rooms and buildings are now painted with special paint to 
block the transmission of unwanted radio waves. In the case of theaters and 
broadcast studios, the purpose is to block cell phone transmissions from 
interfering with performances. In the case of embassies and corporate board 
rooms, it's to prevent wireless bugs from transmitting confidential 
information.

So maybe the question the FCC should be asking is not how it can crack down 
on these illegal devices but how it can improve the public's driving 
experience so that FM modulators can actually operate the way they were 
intended to. Indeed, this case is an excellent illustration of why it 
should be illegal for the FCC to regulate any radio device whose operation 
doesn't harm someone else. Under such a regulatory regime, the public could 
use any spectrum within their own home or business as long as harmful 
interference didn't go beyond their property lines. But this would 
represent a revolution in the FCC's thinking and require the use of smart 
radios that won't be economical for some years. Meanwhile, I suggest just 
letting the public use FM modulators in their own cars in a way that would 
help break the terrestrial broadcasters' programming monopoly.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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