Flat-Panel TVs Gain Popularity

By BRYAN KEOGH
Wall Street Journal

August 2, 2006; Page D3

http://online.wsj.com/article/SB115448413998224216.html?mod=technology_main_whats_news


Television owners are increasingly switching from their clunky old tubes to 
flat-panel models, with liquid-crystal displays fast becoming the dominant 
platform for most consumers, according to a survey released yesterday.

Nearly 40% of TV-set owners surveyed by independent researcher NPD Group 
said they plan to buy a new TV set in the next year, with 15% leaning 
toward LCD and 12% toward plasma. "We continue to see a very strong 
interest in flat-panel technology, particularly LCD technology," said Ross 
Rubin, director of industry analysis at the consumer and retail research firm.

The number of plasma and LCD TV sets sold has grown more than 500% in the 
past two years. Consumers purchased 4.2 million flat-panel displays in the 
year ended in June, according to NPD.

More sophisticated consumer behavior is driving the increased interest in 
flat-panel technology, Mr. Rubin said, spurred by heavy marketing and 
falling prices. The average price of a plasma television has dropped 43% in 
the past two years to $2,626, while that of LCD sets has slipped just 7%, 
to $969.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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