'Empty Spam' Feasts on In-Boxes
Puzzling Strain of Email, With Quotes From Classics, Has Yet to Be Understood

By JESSICA E. VASCELLARO
Wall Street Journal

August 2, 2006; Page D3

http://online.wsj.com/article/SB115448102123224125.html?mod=technology_featured_stories_hs


Email in-boxes are under attack from some unlikely menaces: J.R.R. Tolkien, 
Daniel Defoe, Alexandre Dumas and other authors whose classic works are 
surfacing in a newly popular spam scam.

Sometimes known as "empty spam," the persistent strain of junk mail has 
been puzzling millions of consumers in recent weeks. These emails, unlike 
standard spam, contain no perceptible marketing offers, viruses or requests 
for personal information. They are just blocks of text, often lifted from 
classic literature.

In some cases, consumers are seeing a hybrid of techniques. Derek Warren, 
23 years old, a systems administrator from Vancouver, British Columbia, 
received an email containing several hundred words of familiar story with 
ads for drugs like Xanax and Valium attached earlier this week. He 
identified the text, which began, "After some time, I came thither dressed 
in my new habit," with a Google search. It was an excerpt from "Robinson 
Crusoe."

Such spam has surfaced before. But the number of empty spam messages has 
almost doubled to 4% of all spam email in recent weeks, according to 
IronPort Systems, an email-security company that collects data from more 
than 100,000 Internet service providers and corporations. For a few days in 
June, it peaked at 40% of all spam.

A variety of explanations for the spurt and its source are emerging. One 
theory, according to several Web developers and analysts, is that spammers 
are seeking to thwart spam filters by confusing them. Spammers sometimes 
embed passages of this type of story text, also known as "hashbusting 
text," throughout their spam message in a bid to pass as legitimate email. 
(Spam filters may classify certain mail as spam if its combination of words 
and phrases deviates too widely from those typically found in legitimate 
email.) By sending spam consisting only of this story text, they are hoping 
that users will report it as spam, throw the filters off and make them less 
able to catch malicious spam later on, according to this theory.

Others, arguing that most spam filters are far too advanced to be thrown 
off by this technique, posit a different explanation. Richi Jennings, an 
email security analyst at Ferris Research, a San Francisco-based 
market-research firm, says the "empty spam" is most likely caused by a 
communication failure between the server originating the spam and the 
infected computers sending it.

Most spam is first sent by a host server and then modified and pushed out 
by virus-infected computers known as zombies. If the host and the zombies 
aren't communicating, either because the host has been shut down or as a 
result of some software glitch, the zombies could be sending blank emails 
with the "hashbusting text" tagged on, he argues. The likelihood of both 
possibilities is increasing, he says, as Internet companies remove spam 
servers from the network.

Mr. Jennings says consumers shouldn't hesitate to report such odd messages 
as spam, even though it may be what the spammers want. That is what Andrew 
Gearhart, 27, a Web developer in Punxsutawney, Pa., did earlier this week 
when he found two "empty spam" messages in his Gmail account. "At first I 
just thought it was random text," he says. "Then I realized it was 'The 
Three Musketeers.' "

The "empty spam" epidemic comes as the amount of spam that the average 
consumer receives is falling. From 2003 to 2005, the number was down 17% to 
3,253, according to market researcher Jupiter Research. But the techniques 
used by spammers are becoming more complex. For example, many spammers now 
take a picture of their spam text and send it as an attachment, hoping that 
the lack of body text will help it avoid spam filters.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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