TV Makers Struggle To Meet Mandate For Digital Tuners

By Drew Clark
National Journal

Friday, August 4

http://www.njtelecomupdate.com/lenya/telco/live/tb-TOHW1155047168843.html


Electronics manufacturers made marked strides in putting digital tuners in 
their television sets within the past year but fell short of the FCC 
requirement that 100 percent of all televisions 25 inches and bigger 
include tuners.

Additionally, retailers and television manufacturers did not adequately 
warn customers that sets without digital tuners will not receive 
over-the-air broadcasts once analog broadcasting stops Feb. 17, 2009.

A survey of two leading electronics retailers this week by Technology Daily 
found 72 percent of the sets for sale at Best Buy included digital tuners, 
while 83 percent at Circuit City did.

The survey included set size, tuner status, price and presence of an 
advisory label on each of the 173 televisions offered for sale at the Best 
Buy outlet in Tyson's Corner, Va. There were 155 televisions for sale at 
the Tyson's Corner Circuit City Outlet. Technology Daily conducted a 
similar survey in 2004 and 2005 at the same stores, as well as online.

Congress this year set February 2009 as the cut-off date for the transition 
from analog to digital television broadcasting. The 85 percent of U.S. 
households that subscribe to cable and satellite services are not likely to 
be affected by the change.

But the FCC in 2003 began to require that all televisions manufactured or 
imported into the United States include tuners.

On July 1, 2004, 50 percent of all sets 36 inches and greater were to have 
tuners. On July 1, 2005, 100 percent of those sets, and 50 percent of 
mid-sized sets -- 25 inches to 35 inches -- were to have the tuners.

The FCC originally set a 100-percent deadline for all sets 25 inches and 
greater for July 1, 2006. However, in June 2005 it shifted that deadline to 
March 1, 2006.

The Consumer Electronics Association had been wary of trying to meet a 
50-percent deadline last year but urged the FCC to accelerate the other 
deadline. All sets 13 inches or greater must have tuners by March 1, 2007.

At Best Buy, 73 percent, or 93 of the 128 mid-sized and large-screen sets, 
included over-the-air tuners. The percentage was 86 percent, or 42 of 49 of 
the mid-sized units. Only 65 percent, or 51 of 79 of the large-screen 
units, included tuners.

A significant portion of the relatively low percentage for large-screen 
units reflects that Best Buy sells extremely few home-theater sets that are 
60 inches or larger with over-the-air tuners. Only 21 percent, or three of 
14 home theaters, included tuners.

The prices of the sets ran up to $7,599, and most buyers would be likely to 
purchase cable or satellite services. Further, a plugged-in digital cable 
card also would include an over-the-air digital tuner.

At the Circuit City store, 83 percent, or 90 of 108 mid-sized and 
large-screen sets, had over-the-air tuners. For mid-sized sets, the figure 
was 74 percent, or 40 of 54. For large-screen sets, the figure was 93 
percent, or 50 of 54.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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