On Dec 11, 2007 3:41 PM, Hendrik & Fay <[EMAIL PROTECTED]> wrote:
> This is called exposure, done to ensure that as many people as possible
> look at the ad in the hope that someone will buy the crap you are
> selling, even though they didn't want it.
> For example if you where to sell a Merc, it would pay to put in keywords
> that others may be looking for like, luxury four door, V8 powered, auto
> climate control, low mileage, prestige, limousine, sunroof, etc. Then
> someone looking for a fancy car will see your ad and go hmmnh that looks
> nice, I might buy that.
> Of course you being the fine word smith you are would do this tastefully
> and not crudely like others do.

"Crudely" is right.  I searched for "saab" and got an ad for Lexus
wheels.  Waste of my time (and the seller's, too, if I were as dumb as
him and emailed him "Will your Lexus wheels fit my 99 EMS???").

Alex Chamberlain
'87 300D Turbo et al.

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