Adding my thoughts as well. I prefer uppercase too and would like to see how some other fonts harmonize with the mark. I can see that thicker fonts will add weight, but different styles might be worth trying out. IMO a stylized letter should reflect an aspect of the mark in some way if it's supposed to be used standalone. I'd vote to either try and do that, or use a regular M and not show the text without the mark.
Tobi On Thu, Jun 27, 2013 at 2:08 AM, Dave Lester <[email protected]>wrote: > From the outset I should explained some of the rationale behind this. A > good logo design is one where the mark and text work well together, but are > flexible enough to be reconfigured or seen alone while still being > recognizable. I think the Mesos mark is recognizable on its own, and the > stylized M definitely adds that feature to the text. There may be times > when we choose to only display the mark (such as a sticker), or the text > (such as a slide or in print). Both should be recognizable. > > The designer looked into thicker fonts during the earlier stages of the > design and they added significant weight that did not look good at the > sizes we'll want to display on the web. And bumping up the size of the font > overpowers the mark and doesn't maintain the same balance that it currently > does. > > Keep in mind that the white background is only one version of how the logo > can and will be used in the wild -- for example, I have other iterations > that include a black and white version for print, and one that uses a dark > blue background: > > https://www.dropbox.com/s/7xrvnsg810pbn0s/Screen%20Shot%202013-06-26%20at%2010.39.20%20PM.pngthat > I am quite partial to. > > Dave > > > On Wed, Jun 26, 2013 at 10:37 PM, Benjamin Hindman > <[email protected]>wrote: > > > I prefer uppercase. Have we looked at slightly thicker font? > > > > I think the stylized M adds more complexity. Would we prefer people to > > just use the icon? Or if the word has some style can they use the word > > without the icon? Will one catch on over the other? I'd prefer to keep it > > simple. > > > > > > On Wed, Jun 26, 2013 at 10:24 PM, Dave Lester <[email protected] > >wrote: > > > >> It's great to hear feedback about the designs; I hope the end product is > >> something we can all be proud of and want to see Mesos stickers on our > >> laptops in a month's time. > >> > >> I agree with Ben and Yan's description of what the lowercase vs > uppercase > >> may say. > >> > >> As Ben described, the mark doesn't lend itself well to a lowercase/round > >> design given its angular form. I had this mocked up, and you can see it: > >> > >> > https://www.dropbox.com/s/7fg9fvkwyxtg4z7/Screen%20Shot%202013-06-26%20at%2010.12.43%20PM.pngI > >> don't think lowercase is a great option at this point. > >> > >> With uppercase, are we cool with the stylized M? I personally think it > >> looks cool / clean. > >> > >> Dave > >> > >> > >> On Wed, Jun 26, 2013 at 4:30 PM, Benjamin Mahler > >> <[email protected]>wrote: > >> > >> > My take would be on the design implications. Lowercase letters use > round > >> > lines, uppercase letters use straight lines. With our logo, which uses > >> only > >> > straight lines (triangles), an uppercase font will fit better (at > least > >> the > >> > M and E). Granted if the logo were more rounded, like openstack or > >> hadoop, > >> > it might make sense. But I do think it would be a good idea to mock up > >> the > >> > alternatives to get a feel for this. :) > >> > > >> > Uppercase and lowercase definitely have a different feel as Yan > >> mentioned. > >> > For a cluster scheduler framework, my vote would be for uppercase. > >> > > >> > > >> > > >> > On Wed, Jun 26, 2013 at 3:04 PM, Yan Xu <[email protected]> wrote: > >> > > >> >> Agree. I think generally: > >> >> Lowercases: informal, laid-back and friendly > >> >> Uppercases: official and strong > >> >> > >> >> Maybe the former is more preferable? > >> >> > >> >> -- > >> >> Jiang Yan Xu <[email protected]> @xujyan <http://twitter.com/xujyan> > >> >> > >> >> > >> >> > >> >> On Wed, Jun 26, 2013 at 2:55 PM, John Sirois <[email protected]> > >> wrote: > >> >> > >> >> > Since when has mesos followed the latest way! > >> >> > > >> >> > That said, lowercase might look good. > >> >> > > >> >> > > >> >> > On Wed, Jun 26, 2013 at 3:52 PM, Vinod Kone <[email protected]> > >> >> wrote: > >> >> > > >> >> > > What do people think about lowercase vs uppercase. I personally > >> prefer > >> >> > the > >> >> > > former. Looking around the web, that seems to be the latest way? > >> >> > > > >> >> > > http://www.openstack.org/ > >> >> > > http://cloudstack.apache.org/ > >> >> > > http://hadoop.apache.org/ > >> >> > > > >> >> > > > >> >> > > On Wed, Jun 26, 2013 at 2:37 PM, Dave Lester < > >> >> [email protected] > >> >> > > >wrote: > >> >> > > > >> >> > > > Based upon feedback I received, a minor tweak to the logo font > >> was > >> >> made > >> >> > > > from what we previously voted on -- note the letter M which > >> looks a > >> >> bit > >> >> > > > more stylized and modern. It makes the text a bit more > >> distinctive > >> >> and > >> >> > > > stylized, IMHO. The distinctive mark and colors remain the > same. > >> >> > > > > >> >> > > > > >> >> > > > > >> >> > > > >> >> > > >> >> > >> > https://www.dropbox.com/s/8n39vi57qkoydxt/Screen%20Shot%202013-06-26%20at%202.34.23%20PM.png > >> >> > > > > >> >> > > > I anticipate that others are fine with this modification, so > I'd > >> >> like > >> >> > to > >> >> > > > use lazy consensus to approve the change. If you disagree with > >> the > >> >> > > change, > >> >> > > > please respond within 72 hours. Otherwise, I'll push forward > with > >> >> it! > >> >> > > > > >> >> > > > Dave > >> >> > > > > >> >> > > > >> >> > > >> >> > > >> >> > > >> >> > -- > >> >> > John Sirois > >> >> > 303-512-3301 > >> >> > > >> >> > >> > > >> > > >> > > > > >
