It kinda depends what is understood by "dynamic pricing" - currently it is
almost assumed to be real-time adjustable and also continuous - all the
fancy stuff of the day (and yes, ideally with AI in the background :))
But actually, anything else than flat price can be seen as dynamic price -
and certain changes (dynamics) can happen based on time to
departure/occupancy of the aircraft (load factor), day of week, season etc
etc...

To confirm what George posted - Deregulation and new entrant price
competition lowered fares - that is actually a start of dynamic pricing (eg
offering tickets at multiple price points, with their availability/price
levels depending on departure dates/DOW/competitor landscape etc...)

On the JumboJet - yes - with more capacity offered, there was a need to
introduce discounted fare products, as filling the whole plane with only
full-fares was (is) not possible under normal market conditions (and
demand).

So all in all, everyone is right :)

My 2 cents, Rudo Zivcic


On Tue, Jun 9, 2026 at 4:18 PM George Hamlin via Mifnet <
[email protected]> wrote:

> Deregulation and new entrant price competition lowered fares decades
> before dynamic pricing came into play.
>
> On Jun 9, 2026 7:14 AM, Kathryn Creedy via Mifnet <[email protected]>
> wrote:
>
> I'm reading a WaPo article on dynamic pricing at the grocery store and
> stumbled over this:
> John Zhang, a professor of marketing at the University of Pennsylvania’s
> Wharton School, said dynamic pricing helped democratize air travel by
> making it more affordable,
>
> Gee I thought it was the jumbo jet. What's your take?
>
> Cheers -- Kathryn
> --
>
>
>
> Kathryn Creedy
> PHONE # 321 405 4395
> US-Eastern Time Zone
> *Visit me on LinkedIn <https://www.linkedin.com/in/kbcreedy/> *
>
>
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