> On Jul 17, 2014, at 6:33 PM, Howie Fung <[email protected]> wrote: > > Thanks for putting this together -- this is really interesting data. It's > interesting that the 5+ activation rate for mobile web > desktop now -- just > a few months ago, mobile was about half of desktop.
Yeah, the jump happened in May, and we still don't know why. My theory is lastmodified, but it's a bit of a stretch for 5+. > > It could be the case that mobile web editors make a smaller number of small > edits/spread a big edit out into smaller ones -- would be interesting at some > point to see whether these initial edits happen in rapid succession. I can play around with some visualizations for that :) > It'll also be interesting to compare the (short-term) retention rates of > mobile vs. desktop. > > The Activation rate for apps is weird. We know on desktop that about 70% of > users create an account, but never edit -- this would imply that on mobile > apps a far higher percentage of users create accounts for reasons unrelated > to editing. We should look a little closer to the data . Something doesn't > seem right. If it's weird, it's at least consistently weird -- I saw the same thing (a ~1% 1+ conversion rate) in the early post-release data. This is coming from Wikimetrics, which is pretty reliable. But yeah, let's get an independent third party to verify... In the meantime, some wild speculation: maybe people really are used to signing up on all apps as part of first time ux without necessarily getting anything out of it, more so than on other platforms. > > Howie > > > >> On Thu, Jul 17, 2014 at 5:40 PM, Maryana Pinchuk <[email protected]> >> wrote: >> Greetings all, and happy 1 month anniversary of the tablet redirect :) >> >> I've got some data to share on new tablet, phone, and app editors and how >> they stack up against new desktop editors. This is enwiki only for now; I >> await the glorious return of Dario to help us out with global data :) >> >> New active mobile editors >> >> Our metric for new active mobile editors is 5+ edits within 30 days of >> registration, so we don't quite have the full numbers on the first month of >> newly registered users yet (because people who signed up yesterday haven't >> had time to reach active status). But here's today's snapshot of the percent >> of newly registered users we've converted to active editors in the last 30 >> days across all out different platforms: >> >> <image (21).png> >> Note that the trend Dario observed still holds – both newly registered >> tablet and mobile site users are being converted to 5+ editors at a higher >> rate than desktop. >> >> Slightly concerning is the conversion rate on the Android app – I'd have >> expected this to be higher, more in line with mobile site editors on phones. >> We'll need to figure out if this is due to users editing anonymously on the >> app instead of signing in and counting toward our new active user count. >> >> New user productivity >> >> I was also interested in the volume of contribution we're seeing across each >> of the platforms, to get a sense of how much new folks are contributing. So >> I ran the numbers for bytes changed (added, removed, and total changed) by >> newly registered users across all our different platforms: >> >> <image (20).png> >> Though mobile site editors (both tablet and phone) are reaching 5+ edits at >> a higher rate than desktop users, it looks like desktop editors make >> significantly bigger edits in terms of bytes. Not super surprising, given >> the smaller screen real-estate and greater difficulty in contributing >> longform text, but it's good to validate that with real data. Note again >> that Android app editors are on the lower end of bytes contributed. >> >> To me, these two graphs raise the question of whether mobile site editors >> (on both tablets & phones) make a larger number of small edits as opposed to >> one big edit like they might on desktop. I don't know if we'll be able to >> answer that definitively anytime soon, but it's definitely something to >> think about and dig into more in the future... >> >> -- >> Maryana Pinchuk >> Product Manager, Wikimedia Foundation >> wikimediafoundation.org > > > > -- > _______________________ > Howie Fung > Director of Product Development > Wikimedia Foundation > > [email protected] >
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