Whoa interesting!
> On Mar 20, 2015, at 10:29 PM, Dan Garry <[email protected]> wrote: > > Hi everyone, > > For those of you who aren't aware, the Mobile Apps Team has been running an > experiment in Wikipedia Beta on Android. We're trialling a single, visually > appealing result at the end of articles instead of the three from "Read > more". We're calling this "Read next". What happens is that approximately > half of Wikipedia Beta users are shown read next on every article, and the > other half are shown read more. Here's some example screenshots: > Read next: http://i.imgur.com/StTLAPU.png > Read more: http://i.imgur.com/ecb2cy2.png > Here's the verdict of the test! > Read more has a clickthrough rate of 15.4% (65,448 views, 10,600 clicks) > Read next has a clickthrough rate of 10.4% (59,668 views, 6,180 clicks) > So it would seem that read next is not as effective at driving clicks as read > more is. Interesting! > > Thanks, > Dan > > -- > Dan Garry > Associate Product Manager, Mobile Apps > Wikimedia Foundation > _______________________________________________ > Mobile-l mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/mobile-l
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