What's the distribution of the different positions clicked on in Read more? Pos 1, 2, 3? I bet #1 still gets the most but the other ones are probably not too far behind.
Since you used the word verdict. Does this imply we abandon Read next? Bernd On Fri, Mar 20, 2015 at 11:31 PM, Monte Hurd <[email protected]> wrote: > Whoa interesting! > > > On Mar 20, 2015, at 10:29 PM, Dan Garry <[email protected]> wrote: > > Hi everyone, > > For those of you who aren't aware, the Mobile Apps Team has been running > an experiment in Wikipedia Beta on Android. We're trialling a single, > visually appealing result at the end of articles instead of the three from > "Read more". We're calling this "Read next". What happens is that > approximately half of Wikipedia Beta users are shown read next on every > article, and the other half are shown read more. Here's some example > screenshots: > > - Read next: http://i.imgur.com/StTLAPU.png > - Read more: http://i.imgur.com/ecb2cy2.png > > Here's the verdict of the test! > > - Read more has a clickthrough rate of 15.4% (65,448 views, 10,600 > clicks) > - Read next has a clickthrough rate of 10.4% (59,668 views, 6,180 > clicks) > > So it would seem that read next is not as effective at driving clicks as > read more is. Interesting! > > Thanks, > Dan > > -- > Dan Garry > Associate Product Manager, Mobile Apps > Wikimedia Foundation > > _______________________________________________ > Mobile-l mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/mobile-l > > > _______________________________________________ > Mobile-l mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/mobile-l > >
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