about a month and a half before it actually came out, K records were nice 
enough to give me a promo of it (i was working at a record store at the time) 
and, in numerous emails, they always referred to it as "the fruit that ate 
itself."  and in an interview on 107.7's "the young and the restless", i 
believe the mice themselves referred to it as being both "self-titled" and 
the fruit that ate itself.
either way, the name definitely started somewhere with the label and/or band.

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