Title: AOL Email
David (and other dealers),
 
Your revision about linen backing works much better now. Very accurate and helps answer newbie questions before they are asked.
 
I'm sure that most non-collectors prefer the look of linen backed posters. But rather than sellers trying to anticipate their preference and pay up front to linen back their inventory of collectibles, what's wrong with this approach:
 
You linen back a few posters to display in your shop -- either bricks-and-mortar or online. Ideally you have two identical posters in the same condition to display side by side -- one backed, the other not. That way your customers can see the difference linen backing makes. But you only do this up front with a few examples Then, on every poster you offer, you have two prices -- the unbacked price and the price for it to be linen backed (either by your own operation or one you have an arrangement with)? That way, you offer your buyers their choice of backed or unbacked. It saves you all that up front money you'd otherwise have to spend to back on speculation and preserves your inventory in original-state collectible condition.
 
As for the idea linen backing preventing damage to posters by customers handling them. Jeez. If I had a shop, my floor stock would be in plastic sleeves with cardboard backing boards and no customers would be handling the actual poster until after the purchase.
 
As for being easy to hang on the wall because you can put tacks through the excess linen border... Huh? You can buy one of Sue's frames for less than the cost of linen backing -- and that will protect a poster against future handling and atmospheric damage much more effectively -- and it looks far better hanging on the wall than a linen baked poster stuck up with thumb tacks, I think.
 
-- JR
 
----- Original Message -----
Sent: Wednesday, October 05, 2005 13:51
Subject: [MOPO] In most cases, linen backing will increase the value of a poster.???

 
This got me thinking.....I've changed the wording on my site to better clarify.
 
Instead of:
 
"In most cases, linen backing will increase the value of a poster."
 
It now says:
 

 

"If a rare poster has some unsightly flaws, linen backing and restoring it will most likely increase it's value.

 

If a rare poster is in EX C8 condition or better with no real major unsightly flaws, linen backing will either have almost no affect on its value or slightly decrease its value. This really depends on how rare the poster is."


 
An important point:
 
There are two types of buyers: collectors and non collectors.
 
I have sold A LOT of posters TO NON COLLECTORS. These are people who want one or two posters for a home theater or a gift or whatever.
 
At least HALF of my buyers are NON COLLECTORS.
 
MOST NON COLLECTORS prefer linen backed posters. PERIOD.
 
Linen backed posters SELL BETTER than non linen backed posters because they appeal to both collectors AND non collectors.
 
 
Dave
 
 
David Lieberman
CineMasterpieces.com
602 309 0500
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