I have to agree with Sean on this one.  I use to regularly go to Duncan Poster 
Exchange back in the early 1970's.  I would see (literally) hundreds of 
thousands of folded inserts and half sheets lining the shelves of the exchange- 
and you could tell they had been folded that way many years earlier.  If they 
were folded by managers- they would have been folded crooked, askewed, etc.  
Almost all of the half sheets and inserts I've come across in 35+ years of 
doing this are very neatly folded.  Managers were not exactly neat about their 
posters.  We've all seen that evidence! (Coffee mug stains, nightly bookeeping 
written down, titles painted on reverse, etc.).  Very obviously then- someone 
used a machine to fold these posters.  Now, once again- having been in Duncan 
Poster Exchange (and others over the years) I never saw a machine set aside to 
fold posters.  Poster exchanges were notorioiusly cheap and would never have 
invested in them. Furthermore- since they also had section!
 s in the exchange set aside for rolled posters, why would they then go out of 
their way to fold some and not fold others?  (I can't even begin to imagine old 
Bo Duncan, in his seventies, chowing down on a stogie and barely able to see 
out of his coke-bottle glasses taking the time to fold a half sheet or insert.  
He sold those posters for a $1 each!)  Therefore- logic draws me to the 
conclusion that folded half sheets and inserts were the "norm" and that they 
would have to have been folded at the printers.

Why some and not others?  I can only assume that each studio (who distributed 
their own posters prior to the advent of NSS taking over begining in 1940) 
would ship some items to some theatres rolled and ship others (cheaper) folded 
to maybe second run houses.  Who knows?

As for Criag's musings about who might be doing the actual folding of half 
sheets and inserts- trust me on this one.... collectors didn't really come 
along and start this hobby until the mid-1960's.  There were literally tons of 
folded half sheets and inserts prior to this hobbies beginnings so I think we 
can throw out that guess about collectors doing it!
So who did do it?  It HAS to be either the studios or the printers.  Take your 
choice.  It was still a standard in the industry.

Ron Moore

 -------------- Original message ----------------------
From: Sean Linkenback <[EMAIL PROTECTED]>
> Sorry, I’ve seen too many stacks of machine folded inserts and 1/2 sheets to
> think that all the folded ones came from people who took them and stored
> them with “less care”.  No doubt that a few rolled ones have been folded by
> people over the years, but it is absolutely safe to say that the standard
> was for these sizes to be folded (at least up through the late 60s)
>
>
>
>
>
>   _____
>
> From: MoPo List [mailto:[EMAIL PROTECTED] On Behalf Of Craig
> Goebel
>
> TWO THINGS ABOUT WHICH I'M NOT ENTIRELY COMFORTABLE ARE DEALERS' STATEMENTS
> TO THE EFFECT THAT FOLDING INSERTS AND 1/2 SHEETS WAS "STANDARD" AND THE
> READY ACCEPTANCE  BY BUYERS OF THAT ALLEGATION AS PROOF OF THE TRUTH OF THE
> FACT ALLEGED WITHOUT SUBSTANTIATION.
>
>  …
>
> BUT THEY MUST HAVE BEEN FOLDED BY SOMEONE, SO MANY ARE IN THAT CONDITION. I
> WONDER WHETHER MOST INSERTS AND HSs HAVE NOT JUST BEEN FOLDED BY PEOPLE WHO
> HAVE HAD THEM STORED WITH LESS CARE FOR THE RESULTS OF DOING SO OR BY
> COLLECTORS LOOKING TO SAVE STORAGE SPACE.
>
>
>
>
>
> Visit the MoPo Mailing List Web Site at www.filmfan.com
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>




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--- Begin Message ---

Sorry, I’ve seen too many stacks of machine folded inserts and ½ sheets to think that all the folded ones came from people who took them and stored them with “less care”.  No doubt that a few rolled ones have been folded by people over the years, but it is absolutely safe to say that the standard was for these sizes to be folded (at least up through the late 60s)

 

 


From: MoPo List [mailto:[EMAIL PROTECTED] On Behalf Of Craig Goebel

TWO THINGS ABOUT WHICH I'M NOT ENTIRELY COMFORTABLE ARE DEALERS' STATEMENTS TO THE EFFECT THAT FOLDING INSERTS AND 1/2 SHEETS WAS "STANDARD" AND THE READY ACCEPTANCE  BY BUYERS OF THAT ALLEGATION AS PROOF OF THE TRUTH OF THE FACT ALLEGED WITHOUT SUBSTANTIATION.

  

BUT THEY MUST HAVE BEEN FOLDED BY SOMEONE, SO MANY ARE IN THAT CONDITION. I WONDER WHETHER MOST INSERTS AND HSs HAVE NOT JUST BEEN FOLDED BY PEOPLE WHO HAVE HAD THEM STORED WITH LESS CARE FOR THE RESULTS OF DOING SO OR BY COLLECTORS LOOKING TO SAVE STORAGE SPACE. 

 

 

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