Mike,
 
I've never seen anything like "official" production ratios on how many of each of the various size posters were produced. I'm not sure there even was a "standard ratio" that NSS  used... there were likely periods of time when one studio or another had a "standard" production ratio, but that would have been something independent of NSS and subject to change as studio policies on things like that shifted regularly and was, I think, somewhat budget-dependent for each film. But even if there are some official numbers, they really won't help very much in judging scarcity -- you still have no way of knowing how many of a given poster survived long enough to find its way into a collector's hands.
 
But, certainly, if anyone has any kind of official numbers on production run ratios of different size posters I too would be very interested to know that -- just out of a collector's curiosity.
 
Informally, my personal observations indicate a best-guess that for many films the "order" of scarcity runs something like this:
 
One-sheets (27x41) most common, followed by:
Inserts (14x36)
Half-Sheets (22x28)
Lobby Cards (11x14)
Window Cards (14x22 - often exposed to excessive sunlight and/or weather and considered "handbills" to be torn down/thrown away)
30x40 Oversize (usually ordered for Drive-In Theaters and exposed to the weather)
40x60 3-sheets (most theaters simply couldn't accommodate their large size)
 
...but it's interesting to note that, for most films, the price collectors are willing to pay is actually the *reverse* order of their relative scarcity.
 
-- JR
 
----- Original Message -----
From: Mike Davis
Sent: Thursday, June 01, 2006 13:22
Subject: [MOPO] Poster Ratios

Afternoon everyone,

I asked this question a couple of years ago but have lost the info.....so,
hoping someone can tell me (again) what the production ratios of the various
poster sizes were back in the 60's and 70's specifically as it relates to
one-sheet production.

ie.
1 30x40 for every 100 one-sheets?
1 40x60 for every 500 one-sheets?
1 14x36 for every 50 one-sheets?
1 22x28 for every 50 one-sheets?

Just trying to gauge scarcity.

Thanks
Mike

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