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Mike,
I've never seen anything like "official" production ratios on how many of
each of the various size posters were produced. I'm not sure there even was
a "standard ratio" that NSS used... there were likely periods of time
when one studio or another had a "standard" production ratio, but that would
have been something independent of NSS and subject to change as studio policies
on things like that shifted regularly and was, I think, somewhat
budget-dependent for each film. But even if there are some official numbers,
they really won't help very much in judging scarcity -- you still have no
way of knowing how many of a given poster survived long enough to find its way
into a collector's hands.
But, certainly, if anyone has any kind of official numbers on production
run ratios of different size posters I too would be very interested to know that
-- just out of a collector's curiosity.
Informally, my personal observations indicate a best-guess
that for many films the "order" of scarcity runs something like this:
One-sheets (27x41) most common, followed by:
Inserts (14x36)
Half-Sheets (22x28)
Lobby Cards (11x14)
Window Cards (14x22 - often exposed to excessive sunlight and/or weather
and considered "handbills" to be torn down/thrown away)
30x40 Oversize (usually ordered for Drive-In Theaters and exposed to the
weather)
40x60 3-sheets (most theaters simply couldn't accommodate their large
size)
...but it's interesting to note that, for most films, the price collectors
are willing to pay is actually the *reverse* order of their relative
scarcity.
-- JR
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- Re: [MOPO] Poster Ratios JR
- Re: [MOPO] Poster Ratios Alan Bayersdorfer

