I'll throw in a related question.  Does anyone know
what were typical press runs for movie posters - rules
of thumb, perhaps, in the 40s, 50s, 60s etc .

Alan Bayersdorfer

--- JR <[EMAIL PROTECTED]> wrote:

> Mike,
> 
> I've never seen anything like "official" production
> ratios on how many of each of the various size
> posters were produced. I'm not sure there even was a
> "standard ratio" that NSS  used... there were likely
> periods of time when one studio or another had a
> "standard" production ratio, but that would have
> been something independent of NSS and subject to
> change as studio policies on things like that
> shifted regularly and was, I think, somewhat
> budget-dependent for each film. But even if there
> are some official numbers, they really won't help
> very much in judging scarcity -- you still have no
> way of knowing how many of a given poster survived
> long enough to find its way into a collector's
> hands.
> 
> But, certainly, if anyone has any kind of official
> numbers on production run ratios of different size
> posters I too would be very interested to know that
> -- just out of a collector's curiosity.
> 
> Informally, my personal observations indicate a
> best-guess that for many films the "order" of
> scarcity runs something like this:
> 
> One-sheets (27x41) most common, followed by:
> Inserts (14x36)
> Half-Sheets (22x28)
> Lobby Cards (11x14)
> Window Cards (14x22 - often exposed to excessive
> sunlight and/or weather and considered "handbills"
> to be torn down/thrown away)
> 30x40 Oversize (usually ordered for Drive-In
> Theaters and exposed to the weather)
> 40x60 3-sheets (most theaters simply couldn't
> accommodate their large size)
> 
> ...but it's interesting to note that, for most
> films, the price collectors are willing to pay is
> actually the *reverse* order of their relative
> scarcity.
> 
> -- JR
>  
> 
>   ----- Original Message ----- 
>   From: Mike Davis 
>   To: [email protected] 
>   Sent: Thursday, June 01, 2006 13:22
>   Subject: [MOPO] Poster Ratios
> 
> 
>   Afternoon everyone,
> 
>   I asked this question a couple of years ago but
> have lost the info.....so, 
>   hoping someone can tell me (again) what the
> production ratios of the various 
>   poster sizes were back in the 60's and 70's
> specifically as it relates to 
>   one-sheet production.
> 
>   ie.
>   1 30x40 for every 100 one-sheets?
>   1 40x60 for every 500 one-sheets?
>   1 14x36 for every 50 one-sheets?
>   1 22x28 for every 50 one-sheets?
> 
>   Just trying to gauge scarcity.
> 
>   Thanks
>   Mike
> 
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