Something that you might all like to know.
 
The Godfather US campaign went witrh the fact that it was a number one bestselling novel. No visual image was needed to convey the power and magnificence with the story.
 
However in Europe and the rest of the world the book was less known. So the guy in charge of publicity in the UK was against the main campaign from the US and came up with the red profile of Brando on black background. The rest of Europe liked it as did Australia.
 
For me thye UK and Eurpean campaign for The Godfather leaves us with one of the best posters of that era.
 
Good movie bad poster one that comes up in my mind is the US and UK campaign for The Good, the Bad and the Ugly. Licence to Kill had one of the worst campaigns but for me a great 007 film.
 
Adrian
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