I have a question for some of you dealers (if any of you would even answer a
question like this):
Do you feel that you can "taint" a poster or cheapen it's actual value when
you list it high, get no bids and then drop (and continue to drop) the
price? (and I'm not talking about a take 10% off everything in our store
discount).
I've seen dealers here advertise posters for sale, get no bites and then
offer them again a few weeks later at 25% off, then a few weeks after that
at 25% off the lower price, etc, etc until sometime they end up offering the
poster at less than half of what their original asking price was.
I usually have two thoughts when I see this type of strategy:
1) If you were willing to sell the poster for "Z" instead of "X" or "Y",
then why not just start it at "Z" and let it run?
2) Dang, I wish I had that kind of mark-up on my posters that I could afford
to offer people 50%+ discounts and still be able to make money (and if
anyone has any 30s-40s Universal Horror they'd like to sell for immediate
cash at 50%-80% of even Heritage's prices please let me know).
Then I end up wondering if by quickly reducing the price over a short period
of time you actually serve to drive away customers who may have been
otherwise interested in a piece.
I know situations may change, and there are lots of factors that go into the
pricing of a poster and how long you hold onto it before you feel the need
to dump it, (and I'm not against "high" prices per say, but if you ask a
high price shouldn't you be prepared to wait awhile for the right customer
to come along) but I'm just trying to gain some insight into the thought
process here.
Sean
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