That is a great question. With some of the market values changing you can
really hurt yourself by doing that.
Here is an example is my two Russian Star Wars posters when I first listed them
I went by the prices relized
database from
http://www.icollectmovieposters.com/start-movieposters/start-sold/<http://www.icollectmovieposters.com/start-movieposters/start-sold/>
I got no bids the first listing so I dropped the price The Puma Head has sold
for
as much as 1200 and the low end was about 650. I think at this moment I have
mine at 500 buy it now. I feel
that people may think that they are not worth what I was asking. So I do not
like to adjust my prices to much
But I want to get the sales. I like to list a poster for what the fair value
is. Some people go .99 or Half of what it should sell for.
And do really well Dave and Bruce are the perfect examples of the .99 auction.
I used to but got burned a few times.
And on some of the items I sell I am into them for a bit of money. I would risk
a lot if I went at a .99 auction.
But I have done well using .99 auctions.
A good example is I had a pulp fiction listed for a buy it now of 79.99 and got
no bids then a week later I did a no reserve auction.
Starting at .99 and it sold for 120.00
But after saying all of this I may go back to the .99 auctions more often then
not they do very well if you let mopo members know what you are selling
and other poster groups so that you can get people interrested in what you are
selling.
----- Original Message -----
From: Sean Linkenback<mailto:[EMAIL PROTECTED]>
To: [email protected]<mailto:[email protected]>
Sent: Tuesday, October 23, 2007 11:33 PM
Subject: [MOPO] Tainted Posters?
I have a question for some of you dealers (if any of you would even answer a
question like this):
Do you feel that you can "taint" a poster or cheapen it's actual value when
you list it high, get no bids and then drop (and continue to drop) the price?
(and I'm not talking about a take 10% off everything in our store discount).
I've seen dealers here advertise posters for sale, get no bites and then
offer them again a few weeks later at 25% off, then a few weeks after that at
25% off the lower price, etc, etc until sometime they end up offering the
poster at less than half of what their original asking price was.
I usually have two thoughts when I see this type of strategy:
1) If you were willing to sell the poster for "Z" instead of "X" or "Y", then
why not just start it at "Z" and let it run?
2) Dang, I wish I had that kind of mark-up on my posters that I could afford
to offer people 50%+ discounts and still be able to make money (and if anyone
has any 30s-40s Universal Horror they'd like to sell for immediate cash at
50%-80% of even Heritage's prices please let me know).
Then I end up wondering if by quickly reducing the price over a short period
of time you actually serve to drive away customers who may have been otherwise
interested in a piece.
I know situations may change, and there are lots of factors that go into the
pricing of a poster and how long you hold onto it before you feel the need to
dump it, (and I'm not against "high" prices per say, but if you ask a high
price shouldn't you be prepared to wait awhile for the right customer to come
along) but I'm just trying to gain some insight into the thought process here.
Sean
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