When they let Bruce Hershenson leave to start his own web  site.  All down 
hill from there.  The move was letting him  move.
 
CJL
 
 
In a message dated 1/14/2009 1:56:27 P.M. Eastern Standard Time,  
[email protected] writes:

I think almost all of us can agree that eBay has clearly "jumped the  
shark"*. But exactly WHEN do you think this happened? When  did eBay make the 
move 
that changed it from a company with a bright future,  and started it on its 
current downhill path? Of course, there is no  one "right" answer, but I have 
my 
own opinion, which I will gladly share once  some of you voice your opinions.
 
When do YOU think was the  moment when eBay "jumped the shark"?
 
 
Bruce

 
*N.B. According to Wikipedia, the phrase "jump the shark" refers to a  scene 
in a three-part episode of the American TV series, _Happy  Days_ 
(http://en.wikipedia.org/wiki/Happy_Days) , first broadcast on _September  20_ 
(http://en.wikipedia.org/wiki/September_20) , _1977_ 
(http://en.wikipedia.org/wiki/1977) . 
 In the third of the three parts of the "Hollywood" episode, Fonzie (_Henry  
Winkler_ (http://en.wikipedia.org/wiki/Henry_Winkler) ), wearing swim trunks 
and his trademark leather jacket,  jumps over a penned-in _shark_ 
(http://en.wikipedia.org/wiki/Shark)   while _water  skiing_ 
(http://en.wikipedia.org/wiki/Water_skiing) . 
 
Even before "jumping the shark" was employed as a pop culture term, the  
episode in question was cited many times as an example of what can happen to  
otherwise high-quality shows when they stay on the air too long in the face of  
waning interest—or when they simply cease to maintain quality standards for  
writing or acting, resorting to cheap sensationalism etc. The infamous scene  
was 
seen by many as betraying Happy Days' 1950s setting (as well as  reversing 
its earlier character-developments, as noted above) by cashing in on  the 1970s 
fads of _Evel  Knievel_ (http://en.wikipedia.org/wiki/Evel_Knievel) _[1]_ 
(http://en.wikipedia.org/wiki/Jumping_the_shark#cite_note-0)  and _Jaws_ 
(http://en.wikipedia.org/wiki/Jaws_(film)) . Producer _Garry  Marshall_ 
(http://en.wikipedia.org/wiki/Garry_Marshall)  later admitted that he knew the 
show had lost 
something as  the crew prepared to shoot the scene. As Marshall pointed out in 
the reunion  special that aired on _February  3_ 
(http://en.wikipedia.org/wiki/February_3) , _2005_ 
(http://en.wikipedia.org/wiki/2005) ,  however, Happy 
Days went on to produce approximately 100 more episodes  after the "jumping the 
shark" episode. During the same special, in response to  an audience member's 
question, Marshall introduced the notorious clip and  noted how the show had 
inspired the term.
The first public use_[2]_ 
(http://en.wikipedia.org/wiki/Jumping_the_shark#cite_note-1)  of the phrase as  
a direct metaphor is reported to have been on 
_December  24_ (http://en.wikipedia.org/wiki/December_24) , _1997_ 
(http://en.wikipedia.org/wiki/1997) ,  when the _jumptheshark.com_ 
(http://www.jumptheshark.com/)  website was launched by _Jonathan M.  Hein_ 
(http://en.wikipedia.org/wiki/Jon_Hein) . According to the site, the phrase was 
first coined by Hein's  
college roommate, Sean J. Connolly, in 1985. The term first appeared in print  
in the _April  9_ (http://en.wikipedia.org/wiki/April_9) , _1998_ 
(http://en.wikipedia.org/wiki/1998) ,  _Los  Angeles Times_ 
(http://en.wikipedia.org/wiki/Los_Angeles_Times)  Calendar Weekend section. 
The phrase has been used more recently outside the realm of popular  culture, 
representing anything that has reached its peak and has declined in  quality. 
If one thinks a stock or a sports team or a subcultural phenomenon  has 
reached its peak, for example, one can say that it has "jumped the shark."  The 
phrase can also be specifically, the phrase also refers to a particular  event 
that demonstrates this decline beyond all doubt, such as  whenever an 
entertainment company or business makes a grave mistake, and  therefore rapidly 
loses 
ratings or fans, becomes bankrupt or is sold. Visit the MoPo Mailing List Web 
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