This week's Barron's has a cover story on Ebay called Ebuy. This Dow
Jones Business and Financial Weekly indicates "Ebay's core e-tailing
business is rising, while its PayPal and Skype units thrive. The
auctioneer's stock, up 50% this year, is still cheap. Look for another
30% jump before the gavel comes down."  As much as Ebay may not work for
you Bruce, it seems to be working very well for its board of directors
and stockholders and unfortunately I don't think some unhappy
auctioneers and buyers are a concern to the Ebay management. Auctions
have apparently become a much smaller part of Ebay's bigger business.
FRANC

-----Original Message-----
From: MoPo List [mailto:[email protected]] On Behalf Of Bruce
Hershenson
Sent: Wednesday, August 05, 2009 12:52 AM
To: [email protected]
Subject: [MOPO] An experimental idea: Let eBay be eBay!



The Dish network where I live has been showing the show "The West Wing"
from the very first episode, so I began taping it and watching it (I
like watching entire dramatic series from the first one).

I was struck by a story line at the end of the first season, where the
President (Bartlett) has been making weak decisions, trying to steer a
course that will make everyone happy, and in the process pleasing
next-to-no-one, and getting little worthwhile done, and at the end of
that arc, the President's top aide gives him a note that says, "Let
Bartlett be Bartlett", meaning quit making decisions you think everyone
else wants, and start making decisions you personally believe it, and in
essence, go back to the roots of what got him to the Presidency in the
first place.

Whether you like this show or hate it is irrelevant. It struck me that
there is a very strong parallel between that TV idea, and eBay's
problems.

I say, "Let eBay be eBay". Forget all the changes and new-fangled
notions that have brought eBay down, and return to the roots of what
made eBay what it was.

Get rid of DSR's, and the micro-managing of sellers. Let people charge
what they want for shipping, and above all let search work like it used
to.

Charge a reasonable listing fee, and allows hidden reserves, but charge
a high listing fee for reserve auctions, and then rebate 90% of the
listing fee if the item sells, to greatly discourage people listing
reserve items that don't sell.

About the only change from the eBay of 2001 I would suggest would be
what I first saw as a painfully obvious necessary change when I started
selling in large quantity that year.

Qualify all the users (with good ID) and each person gets ONE ID, and if
you screw up bad (with set rules defining what screwing up bad is) then
THAT PERSON is banned, not just their ID.

Let the millions of good buyers and sellers deal with each other just as
they did in 2001, and given today's difficult economy, I think millions
of old users and millions of new ones would flock to the site.

Let eBay be the eBay that was. It worked perfectly well until the
leaders of eBay fixed it until it is now broken (maybe beyond repair).

Bruce 

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